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Genre:Общественно политическая литература (другое) (SPL)
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book
Бренд-менеджмент = Harvard Business Review [Текст] / ... – Москва : Альпина Бизнес Букс, 2007. - 181 с.– (Идеи, которые работают. . . – 978-5-9614-0644-3, 978-5-9614-0615-3, 1-57851-144-5 (в пер.) : 40 тг.
UDC:
339.138
Shelf code:
Л 2008/1780
Subject headings
- Маркетинг
Annotation
Авторы статей подробно исследуют основополагающие факторы существования бренда - его ценность, индивидуальность и наличие прочной базы лояльных потребителей
Keywords
бренд, менеджмент, бренд-менеджмент, создание бренда, маркетинг
2/2 Free
book
ZALTMAN, GERALD
How Customers Think : Essential Insights into the Mind of the Market / Zaltman, Gerald ... – Boston , Massachusetts : Harvard Business School Press, 2003. - 323 p., notes , index; . . – [N. c.] – 978-1-57851-826-5 (в пер.), 1-57851-826-1 : 4972 tg.
UDC:
658.89
Shelf code:
Р 2013/5722
Subject headings
- Customers
Annotation
In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision
Keywords
consumer behavior, psychological aspects, marketing, creative thinking
1/1 Free
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СТУРЛУСОН, СНОРРИ
Круг Земной / Стурлусон, Снорри ... – Москва : Наука, 1980. - 685, [2] c.+ 1 л. (карта) .– (Литературные памятники. / редкол.: М. П. Алексеев [и др.] . – Библиогр. в примеч. - Указ. имен и геогр. названий: с. 661-685 . – 25 000 экз. – не указан (в пер.) : 51 тг.
UDC:
821.113.3-3"12"
Shelf code:
Л 2013/41471
Subject headings
- Исландская художественная проза. 13 в.
Annotation
"Круг Земной" - это сокровищница сведений о далеком прошлом северной Европы, о ее легендарных мифических временах, о бурной эпохе викингов, о богатых событиями первых веках существования скандинавских государств
Keywords
исландская проза, художественная проза, легенды и мифы
1/1 Free
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TIMM, PAUL R.
How to Hold Successful Meetings : 30 Action Tips for Managing Effective Meetings / Timm, Paul R. ... – Franklin Lakes, NJ : Career Press, 1997. - 93 p., index;– (30-Minute Solutions Series. . . – [N. c.] – 978-1-56414-325-9 : 1960 tg.
UDC:
005.32
Shelf code:
Л 2013/41306
Subject headings
- Organizational behavior
Annotation
The next meeting you hold can be enthusiastic, effective and even exhilarating, once you learn the necessary action tips covered in this book. The methods are simple to learn, easy to implement and reap amazing results. Gone are the days of long, boring meetings full of frustrated, restless employess
Keywords
business meetings, action tips for managing, managing a business
1/1 Free
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COLLIER, BILL
How to Succeed as a Small Business Owner... and Still Have a Life! / Collier, Bill . – 1st ed. - 4th printing .. – USA : Porchester Press, 2006. - 157 p., appendix;– (Collier Business Advisors. . . – [N. c.] – 978-0-9777785-0-8 : 2708-47 tg.
UDC:
658
Shelf code:
Л 2013/41309
Subject headings
- Organization of production. Management. Economy of Business
Annotation
This book helps to learn how to put your business on "auto-pilot" ; to use your business as a tool to enhance your personal life ; to set ambitious personal and business goals - and achieve them ; to develop a real, working business plan
Keywords
business planning, business guide, management
1/1 Free
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BROUNSTEIN, MARTY
Handling the Difficult Employee : Solving Performance Problems / Brounstein, Marty ... – USA : Axzo Press, 1993. - 76 p., il.;– (Crisp Fifty-Minute Series. . . – [N. c.] – 978-1-56052-179-2, 1-56052-179-1 : 2105 tg.
UDC:
005.958
Shelf code:
Р 2013/5732
Subject headings
- Problems with staff
Annotation
This book covers everything from the first written warning through the intervention conference to termination. This book will help to define both the problem and the expected performance standard, then lead through a step-by-step improvement plan to resolve the situation in a positive and supportive manner
Keywords
management, problems with staff, difficult employee, work ethic, personal development, coaching
1/1 Free
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DOYLE, MICHAEL
How to Make Meetings Work! : the new interaction method / Doyle, Michael Straus, David . – Berkley trade paperback edition .. – New York : Berkkey Books, 1993. - 301 p., appendix;– (Berkkey. . – Bibliogr.: p. 297 - 298 . – [N. c.] – 978-0-425-13870-0 : 2037 tg.
UDC:
005.745
Shelf code:
Л 2013/41782
Subject headings
- Meetings. Congresses. Symposia. Conferences
Annotation
Tested on more than 10,000 participants, the Interaction Method of conducting meetings is proven to increase productivity by up to 15 percent. Demonstrating how time and people can be better used in meetings, this thorough manual is indispensable for any organization--from large corporations to the PTA
Keywords
interaction method, solving problems, meetings importance
1/1 Free
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FOX, JEFFREY J.
How to Make Big Money in Your Own Small Business : Unexpected Rules Every Small Business Owner Needs to Know / Fox, Jeffrey J. . – 1st ed. .. – New York : Hyperion, 2004. - 150 p.– (Hyperion. . . – [N. c.] – 0-7868-6825-2 (в пер.) : 2046 tg.
UDC:
658
Shelf code:
Л 2013/41768
Subject headings
- Organization of production. Management. Economic of enterprises
Annotation
In this book author uses his own experience as an extremely successful entrepreneur to lead the reader to the sources of reliable and lasting income. There is advice here for everyone
Keywords
small business, new business enterprises, management
1/1 Free
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MITCHELL, JACK
Hug Your Customers : The Proven way to personalize sales and achieve astounding results / Mitchell, Jack . – 1st ed. .. – New York : Hyperion, 2003. - 284 p., appendix;– (Hyperion. . . – [N. c.] – 978-1-4013-0034-0 (в пер.) : 2715 tg.
UDC:
658.818
Shelf code:
Л 2013/41767
Subject headings
- Customer service (consumers)
Annotation
Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. A time when customer service has become the difference between success and failure
Keywords
business philosophy, customer relationship, business contacts, customer service
1/1 Free
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HANIF RAZA M.
Heavens of Hindukush / Hanif Raza M. ... – Islamabad : Colorpix, 1998. - 173 p., il.; . – Bibliogr. : p. 173 . – [N. c.] – 969-8010-13-0 (в пер.) : 30 tg.
UDC:
911.52(235.212)(549.1)(084)
Shelf code:
Л 2013/41807
Subject headings
- Photo album of Hindukush, Pakistan
Annotation
This volume contains authentic information about some of the major valleys which look like Heaven when seen from the air but on ground the situation varies from valley to valley and village to village. This volume has been published to meet the growing demand for information about the most beautiful region of Pakistan which is unique in many ways
Keywords
Hindukush mauntains, Pakistani sites, photograph album
1/1 Free
БРЕНД-МЕНЕДЖМЕНТ (2007)
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COLLIER, BILL
HOW TO SUCCEED AS A SMALL BUSINESS OWNER... AND STILL HAVE A LIFE! (2006)
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FOX, JEFFREY J.
HOW TO MAKE BIG MONEY IN YOUR OWN SMALL BUSINESS (2004)
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1/1 Free
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1/1 Free