Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale

This is a book of African American success stories, true; but, more important, it chronicles uniquely American, universally human triumphs. They reflect a more truthful image of the reality and the potential of American opportunity, an image largely ignored or grossly distorted by so-called general-audience business books and magazines

This book tells how Colin Powell achieved the highest military post in the land with a determined will to excel as a soldier, backed up by the necessary courage, integrity, and hard work to make it happen

This book is a clarion call to society for the need to balance human demands with the needs of our world's rivers, the arterial system of life on this planet. The authors describe the vanguard movement to restore rivers and to reconnect rivers with their flood plains, portraying the under-appreciated life support services our rivers perfom, their ecological function

In this book you can gain practical tips and techniques quickly to help you participate in the budgeting process with confidence. Learn skills proven in the real world that you can apply on the job right away

This book collects the papers presented at the conference. It provides an overview of the state of corporate distress and efforts at restructuring, discusses approaches to monitoring corporate distress

In a well-run organization, people are constantly interacting. Good communication ensures that everyone contributes to the organization's success. This book can start you on your way to building that success

Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. In response to requests for more guerrilla-style tactics, you'll find more bull's-eye Tip icons in the margins throughout this edition. Each flags a cost-effective, do-it-now idea to act upon

The book provides a wealth of photocopiable project material to supplement any coursebook. The projects will capture the imagination of young students and motivate them to speak English in a co-operative way while working towards the project goal

This book examines the role technology plays in customer service today and offers common-sense advice for how organizations can use technology to meet customers' needs and build relationships that keep customers coming back - all while keeping in mind that customers are people, not just account numbers