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country edition:UNITED KINGDOM
theme:Прикладные науки. Медицина. Технология
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SMITH, SHAUN
Managing the Customer Experience : Turning customers into advocates / Smith, Shaun Wheeler, Joe ... – London [etc.] : Prentice Hall, 2002. - 254 p., appendix , index;– (Prentice Hall Financial Times. . – Bibliogr. at the end of chapters . – [N. c.] – 978-0-273-66195-5, 0-273-66195-7 : 6110 tg.
UDC:
658.89
Shelf code:
Р 2013/5723
Subject headings
- Customers
Annotation
How can you gain unbeatable competitive advantage? This book shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability
Keywords
business, customer experience, leadership
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