Electronic catalog
country edition:UNITED STATES
catalogue:Books
Search result:
181-190 of 4645
book
RUST, ROLAND T.
Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy / Rust, Roland T. Zeithaml, Valarie A., Lemon, Katherine N. ... – New York [etc.] : The Free Press, 2000. - 292 p., il. , appendices , notes , index;– (FREE PRESS. . . – [N. c.] – 978-0-684-86466-2 (в пер.), 0-684-86466-5 : 6398 tg.
UDC:
658.89
Shelf code:
Р 2013/5837
Subject headings
- Marketing. Customers
Annotation
The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors
Keywords
customer service, customer relations, marketing, strategic planning
1/1 Free
book
PUGH, DAVID G.
Powerful Proposals : How to Give Your Business the Winning Edge / Pugh, David G. Bacon, Terry R. ... – New York [etc.] : AMACOM, 2005. - 254 p., il. , appendixes , index;– (AMACOM. . . – [N. c.] – 978-0-8144-7232-3 (в пер.), 0-8144-7232-X : 3765 tg.
UDC:
658.89
Shelf code:
Р 2013/5875
Subject headings
- Marketing. Customers
Annotation
Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide
Keywords
proposal writing in business, business writing, proposal management
1/1 Free
book
WAGNER, RODD
12 : The Elements of Great Managing / Wagner, Rodd Harter, James K. . – 1st ed. .. – New York : Gallup Press, 2006. - 237 p., notes;– (Gallup Press. . – Source Notes : p. 205-227 . – [N. c.] – 978-1-59562-998-2 (в пер.), 1-59562-998-X : 3916 tg.
UDC:
005.
Shelf code:
Р 2013/5874
Subject headings
- Management
Annotation
The authors weave the latest Gallup insights with recent discoveries in the fields of neuroscience, game theory, psychology, sociology, and economics. Written for managers and employees of companies large and small, 12 explains what every company needs to know about creating and sustaining employee engagement
Keywords
employees, management, employees engagement
1/1 Free
book
JUSTER, NORTON
The Phantom Tollbooth / Juster, Norton ... – New York : Alfred A. Knopf, 1996. - 255, [1] p., il.;– (Knopf. . . – [N. c.] – 978-0-394-81500-8 (в пер.) : 2618 tg.
UDC:
821.111(73)-3
Shelf code:
Р 2013/5878
Subject headings
- American novels
Annotation
The Phantom Tollbooth is a remarkable story whose humor, irony, sense, and nonsense make it one of the most unusual and appealing books of the twentieth century
Keywords
adventures of Milo, humor stories, fiction
1/1 Free
book
KENNEDY, DAVID M.
Freedom from Fear : The American People in Depression and War, 1929-1945 / Kennedy, David M. ... – New York ; Oxford : Oxford University Press, 1999. - 936, (32) p. il., il. , index , bibliographical essay;– (The Oxford History of the United States ; V. 9. / general editor C. Vann Woodward . . – (N. c.) – 978-0-19-514403-1 : 3389 tg.
UDC:
94(73), 94(100)"1939-1945"
Shelf code:
Р 2013/5846
Subject headings
- History of America. Second World War 1939-1945
Annotation
Between 1929 and 1945, two great travails were visited upon the American people: the Great Depression and World War II. Freedom From Fear tells the story of how Americans endured, and eventually prevailed, in the face of those unprecedented calamities. This book includes political, economic, diplomatic, social, and military history
Keywords
American history, the Great Depression, World War II
1/1 Free
book
BEECH, WENDY
Black Enterprise Guide to Starting Your Own Business / Beech, Wendy ... – New York [etc.] : John Wiley & Sons, 1999. - 465 p., notes , index;– (Black Enterprise books, WILEY. . . – [N. c.] – 978-0-471-32454-6 : 3387 tg.
UDC:
658(035)
Shelf code:
Р 2013/5831
Subject headings
- Business guide
Annotation
Black Enterprise brings to you the Guide to Starting Your Own Business, the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business
Keywords
new business enterprises, black business enterprises, market research
1/1 Free
book
Marketer's Toolkit : The 10 Strategies You Need to Succeed / ... – Boston, Massachusetts : Harvard Business School Press, 2006. - 230 p., il. , appendix , notes , glossary , index;– (Harvard Business Essentials. : The New Manager's Guide and Mentor . – Bibliogr. : p. 215-221 . – [N. c.] – 978-1-59139-762-5, 1-59139-762-6 : 3765 tg.
UDC:
339.138(035)
Shelf code:
Р 2013/5850
Subject headings
- Marketing. Guide
Annotation
This book is about marketing, covering its foundation concepts as well as its more challenging contemporary issues, such as online and global marketing
Keywords
marketing - handbooks, strategic planning - handbooks, market research, marketing communications
1/1 Free
book
Decision Making : 5 Steps to Better Results / ... – Boston , Massachusetts : Harvard Business School Press, 2006. - 168 p., il. , appendixes , notes , glossary , index;– (Harvard Business Essentials. : The New Manager's Guide and Mentor . – Bibliogr. : p. 157-161 . – [N. c.] – 978-1-59139-761-8, 1-59139-761-8 : 3010-25 tg.
UDC:
005:658
Shelf code:
Р 2013/5849
Subject headings
- Management of business
Annotation
This book offers a time-tested, five-step methodology that can help you dramatically improve your decision - making skills and avoid common traps that lead to bad results. Managers will learn how to: employ proven decision-making techniques, get the right people involved, reduce risk, choose the best alternatives
Keywords
decision making, management, organizational improvement
1/1 Free
book
Creating Teams with an Edge : The Complete Skill Set to Build Powerful and Influential Teams / ... – Boston , Massachusetts : Harvard Business School Press, 2004. - 172 p., il. , appendixes , index , glossary, notes;– (The Harvard Business Essential Series. . – Bibliogr. : p. 161-164 . – [N. c.] – 978-1-59139-290-3, 1-59139-290-X : 2408 tg.
UDC:
005
Shelf code:
Р 2013/5848
Subject headings
- Organizational management
Annotation
This book will give you a complete overview of the skills and capabilities you need to excel. Topics include: resolving conflict and promoting interdependence within teams, improving communication among team members, leading team members to reach the same vision , reinvigorating team commitment and measuring perfomance
Keywords
teams in the workplace, team work, organizational management
1/1 Free
book
KUMAR ANJALI
Access to financial services in Brazil [Text] / A. Kumar ... – Washington : World Bank, 2005. - 619 p.– (Directions in development. . – Bibliogr.: P 557-588 ; List of Institutions and Web addresses: P. 589-591 ; Index: P. 593-619 . – [n.c.] – 0-8213-5716-6 : 900 tg.
UDC:
33(81)
Shelf code:
Л 2004/16873
Subject headings
- Brazilian Finance
Keywords
finance, financial markets in Brazil, microfinance in Brazil, finance in Brazil
1/1 Free
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BEECH, WENDY
BLACK ENTERPRISE GUIDE TO STARTING YOUR OWN BUSINESS (1999)
book
1/1 Free
MARKETER'S TOOLKIT (2006)
book
1/1 Free
DECISION MAKING (2006)
book
1/1 Free
CREATING TEAMS WITH AN EDGE (2004)
book
1/1 Free
book
1/1 Free