Electronic catalog
Start with P
Genre:Общественно политическая литература (другое) (SPL)
theme:Прикладные науки. Медицина. Технология
Search result:
1-10 of 14
book
GODIN, SETH
Permission Marketing : Turning Strangers into Friends, and Friends into Customers / Godin, Seth ... – New York : Simon & Schuster, 1999. - 255 p., index;– (Simon & Schuster. . . – [N. c.] – 978-0-684-85636-0 (в пер.) : 3138 tg.
UDC:
658.8
Shelf code:
Л 2013/41241
Subject headings
- Marketing. Sale
Annotation
Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale
Keywords
relationship marketing, business, marketing, interactive technology
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DAVIE, WILLIAM R.
Principles of Electronic Media / Davie, William R. Upshaw, James R. . – 2nd ed. .. – Boston [etc.] : Pearson Education, 2006. - 409 p., il., index , notes;– (Pearson . Allyn and Bacon. / series editor Molly Taylor . . – [N. c.] – 0-205-44975-1 : 20823 tg.
UDC:
654.19:621.38
Shelf code:
У 2013/8140
Subject headings
- Electronic radio broadcasting. Television broadcasting
Annotation
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals
Keywords
electronic media, history of radio, history of television, television technology, digital domains
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book
PUGH, DAVID G.
Powerful Proposals : How to Give Your Business the Winning Edge / Pugh, David G. Bacon, Terry R. ... – New York [etc.] : AMACOM, 2005. - 254 p., il. , appendixes , index;– (AMACOM. . . – [N. c.] – 978-0-8144-7232-3 (в пер.), 0-8144-7232-X : 3765 tg.
UDC:
658.89
Shelf code:
Р 2013/5875
Subject headings
- Marketing. Customers
Annotation
Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide
Keywords
proposal writing in business, business writing, proposal management
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book
KOONTZ,HAROLD
Les principes du managemement / Koontz,Harold O`Donnel, Cyril ; traduit de l`anglais sous la direction de Paul Godaert... – Belgique : Gerard & C - 783 p. . . – [Б. т.] – не указан : 590 tg.
UDC:
658.01
Shelf code:
Р 2012/4467
Subject headings
- Management
Annotation
Ce livre nous presente un schema pour y inscrire d`une maniere systematique la formulation de la connaissance de base en maniere de management
Keywords
les principes de management, management
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book
ADEYI, OLUSOJI
Public Policy and the Challenge of Chronic Noncommunicable Diseases / Adeyi, Olusoji Smith, Owen ... – Washington, DC : The International Bank for Reconstruction and Development /The World Bank, 2007. - 188 p., bibliographical reference, index; . – Bibliographical reference: 158-180 p. . – 10-0-8213-7044-8 : 800 tg.
UDC:
61
Shelf code:
Р 2012/4484
Subject headings
- Медицина
Annotation
Noncommunication diseases are by far the major cause of death in lower-middle, upper-middle, and high-income countries
Keywords
chronic disease, prevention of chronic disease, health policy
1/1 Free
book
Public Ends, Private Means : Strategic purchasing of Health Service / ; Preker, Alexander S.... – Washington DC : The International Bank for Reconstruction, 2007. - 414 p., bibliographical reference, index; . – Bibliographical reference: 139-140 p. . – 0-8213-6547-9 : 800 tg.
UDC:
6
Shelf code:
У 2011/5982
Subject headings
- Медицина
Annotation
Managers would be freed from massive amounts of central directives and held responsible for the overall they achieved
Keywords
medical economics-developing countries, medical care, medical policy-developing contries
1/1 Free
book
NEMEC, JURAJ
Public finance: Theory and practice in the central European Transition / Nemec, Juraj Wright, Glen ... – Bratislava : NISPAcee, 1997. - 458 p., tables; . . – 80-967616-3-3 : 700 tg.
UDC:
658:336
Shelf code:
Р 2012/4474
Subject headings
- Finance
Annotation
This book is about a system of public finance which has rapidly changed from destroyed economic and political system, which is not yet fully developed
Keywords
public finance system, theory of public finance, role of governments, economic and social affairs, finance system, finance
1/1 Free
book
BRYCE, ROBERT
Power Hungry : The Myths of "Green" energy and the real fuels of the future / Bryce, Robert ... – New York, NY, USA : Public Affairs, 2010. - 394 p., bibliographical reference, index; . – Bibiliogr.: 373-375 p. . – 978-1-58648-789-8 : 750 tg.
UDC:
620.9
Shelf code:
Р 2012/4175
Subject headings
- Общая энергетика
Annotation
In this book the author powerfully debunks many of the claims you`ve been hearing about America`s energy future. Armed with a supertanker-load of fully footnoted facts and a panoply of revealing graphics, Bryce explains why most of the hype about renewable energy and "green" technology is that-hype
Keywords
power energy, "green" energy, fuels of the future
1/1 Free
book
LEHMANN, DONALD
Product Management / Lehmann, Donald S.Winer, Russell ... – USA : Irwin Inc., 1994. - 437 p., figures; . . – 0-256-11623-7 : 1500 tg.
UDC:
65
Shelf code:
Р 2012/4154
Subject headings
- Телекоммуникации. Транспорт. Бухгалтерия. Организация производства. Связи с общественностью
Annotation
The focus of this book is on those individuals in a company who have the primary responsibility for the market success of the company
Keywords
company management, product management
1/1 Free
book
ФОМИН, ГЕННАДИЙ СЕРГЕЕВИЧ
Нефть и нефтепродукты : Энциклопедия международных стандартов / Фомин, Геннадий Сергеевич Фомина, Ольга Николаевна ... – Москва : Протектор, 2006. - 1039 с., схемы;– (Международные стандарты - народному хозяйству России. : учреждена приказом Госстандарта России от 1 июня 1993 г., № 117 . – Библиогр.: с. 1015-1021 . – [б.т.] – 5-900631-11-7 (в пер.) : 97 000 тг.
UDC:
665.6/.7:006(100)ISO
Shelf code:
Р 2010/2779
Subject headings
- Международные стандарты ИСО по продуктам нефтяной и смежных отраслей промышленности
Annotation
Книга является руководством по применению международных стандартов в области нефти и нефтепродуктов, приведены современные методики анализа сырой нефти, жидких, вязких и твердых углеводородов
Keywords
международные стандарты ИСО, нефтепродукты, международные стандарты, нефть, международная стандартизация, нефтяная промышленность, менеджмент качества, сырая нефть, авиационное топливо, контроль качества нефти
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ADEYI, OLUSOJI
PUBLIC POLICY AND THE CHALLENGE OF CHRONIC NONCOMMUNICABLE DISEASES (2007)
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PUBLIC ENDS, PRIVATE MEANS (2007)
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NEMEC, JURAJ
PUBLIC FINANCE: THEORY AND PRACTICE IN THE CENTRAL EUROPEAN TRANSITION (1997)
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