Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals

Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide

Like the title says, this book takes you through a workout that applies Pilates principles to the fitness ball. Mat and equipment-based Pilates moves are adapted for this inflatable sphere, which makes things more challenging than you might expect. This is because the exercise ball provides an unstable environment on which you complete each exercise, which adds a great amount of resistance. Pilates On the Ball provides a unique, low-impact method of becoming fit

Noncommunication diseases are by far the major cause of death in lower-middle, upper-middle, and high-income countries

Managers would be freed from massive amounts of central directives and held responsible for the overall they achieved

In this book the author powerfully debunks many of the claims you`ve been hearing about America`s energy future. Armed with a supertanker-load of fully footnoted facts and a panoply of revealing graphics, Bryce explains why most of the hype about renewable energy and "green" technology is that-hype

The focus of this book is on those individuals in a company who have the primary responsibility for the market success of the company

There is more demand than ever for highway engineers due to new highway projects throughout the country. This new fourth edition provides interested engineers with the information needed to solve the highway-related problems that are most likely to be encountered in the field. It includes updated coverage on intersection sight distance, basics of signal timing, and interchange design. New sample FE exam questions are also presented throughout the chapters. Engineers will not only learn the important principles but they