Electronic catalog
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theme:Прикладные науки. Медицина. Технология
language:English
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1-10 of 25
book
GODIN, SETH
Permission Marketing : Turning Strangers into Friends, and Friends into Customers / Godin, Seth ... – New York : Simon & Schuster, 1999. - 255 p., index;– (Simon & Schuster. . . – [N. c.] – 978-0-684-85636-0 (в пер.) : 3138 tg.
UDC:
658.8
Shelf code:
Л 2013/41241
Subject headings
- Marketing. Sale
Annotation
Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale
Keywords
relationship marketing, business, marketing, interactive technology
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book
DAVIE, WILLIAM R.
Principles of Electronic Media / Davie, William R. Upshaw, James R. . – 2nd ed. .. – Boston [etc.] : Pearson Education, 2006. - 409 p., il., index , notes;– (Pearson . Allyn and Bacon. / series editor Molly Taylor . . – [N. c.] – 0-205-44975-1 : 20823 tg.
UDC:
654.19:621.38
Shelf code:
У 2013/8140
Subject headings
- Electronic radio broadcasting. Television broadcasting
Annotation
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals
Keywords
electronic media, history of radio, history of television, television technology, digital domains
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book
PUGH, DAVID G.
Powerful Proposals : How to Give Your Business the Winning Edge / Pugh, David G. Bacon, Terry R. ... – New York [etc.] : AMACOM, 2005. - 254 p., il. , appendixes , index;– (AMACOM. . . – [N. c.] – 978-0-8144-7232-3 (в пер.), 0-8144-7232-X : 3765 tg.
UDC:
658.89
Shelf code:
Р 2013/5875
Subject headings
- Marketing. Customers
Annotation
Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide
Keywords
proposal writing in business, business writing, proposal management
1/1 Free
book
LITVITSKY, P. F.
Pathophysiology : Concise lectures, tests, clinico-pathophysiological situations and clinico-laboratory cases. Student manual / Litvitsky, P. F. Pirozhkov, S. V., Tezikov, E. B. ... – Moscow : Geotar-Media Publishing Group, 2012. - 430 p., il.;– (Geotar-Media. . – Bibliogr. : p. 430 . – 300 c. – 978-5-9704-1984-7 (в пер.) : 7493-28 tg.
UDC:
616-092(076)(075.8)
Shelf code:
Л 2013/42102
Subject headings
- Pathophysiology
Annotation
The edition contains the discussions of the subject matter of pathophysiology; its aims, isues, methods, and constituent parts. It summarized the main concepts of general nosology, etiology and pathogenesis
Keywords
pathophysiology, clinico-pathophysiological cases, clinico-laboratory cases, pathogenesis, pathology of organs
1/1 Free
book
CRAIG, COLLEEN
Pilates on the Ball : The World's Most Popular Workout Using the Exercise Ball / Craig, Colleen ... – Rochester, Vermont : Healing Arts Press, 2001. - 179 p., il.; . – Bibliogr.: p. 170 . – [N. c.] – 0-89281-981-2 : 30 tg.
UDC:
615.825.1
Shelf code:
Р 2013/5892
Subject headings
- Remedial gymnastics
Annotation
Like the title says, this book takes you through a workout that applies Pilates principles to the fitness ball. Mat and equipment-based Pilates moves are adapted for this inflatable sphere, which makes things more challenging than you might expect. This is because the exercise ball provides an unstable environment on which you complete each exercise, which adds a great amount of resistance. Pilates On the Ball provides a unique, low-impact method of becoming fit
Keywords
physical activity, the breathing exercises, the postural exercises, exercise ball
1/1 Free
book
ALIYAUTDIN R. N.
Pharmacology [Text] : Workbook : Part 1 / R. N. Aliyautdin Enikeeva, D. A., Bondarchuk, N. G. ... – Moscow : Geotar-Media Publishing Group, 2010. - 251 p., ill.; . . – 1500 copies – 978-5-9704-1528-3 : 4150 tg.
UDC:
615
Shelf code:
У 2012/6636
Subject headings
- Pharmacology
Annotation
This workbook has been specifically designed for international students of Russian medical schools who study pharmacology. It is supposed to be used as an aid for better preparation for Pharmacology practical classes. The content of the workbook corresponds to the Pharmacology course program approved for the third year students by the Russian Federation Ministry of Health and Social development. Part 1 of the Workbook consists of 16 units, of which 3 units are grouped under the heading of General Pharmacology, and the remaining 12 units are included in the Particular Pharmacology division. The units begin with Topics To Be Discussed to familiarize students with particular questions they will be asked at the lesson. Students will find it helpful to review Background information (brief description of basic pharmacological processes and characteristics of particular drug groups) and Key terms provided in each unit
Keywords
pharmacology
1/1 Free
book
ADEYI, OLUSOJI
Public Policy and the Challenge of Chronic Noncommunicable Diseases / Adeyi, Olusoji Smith, Owen ... – Washington, DC : The International Bank for Reconstruction and Development /The World Bank, 2007. - 188 p., bibliographical reference, index; . – Bibliographical reference: 158-180 p. . – 10-0-8213-7044-8 : 800 tg.
UDC:
61
Shelf code:
Р 2012/4484
Subject headings
- Медицина
Annotation
Noncommunication diseases are by far the major cause of death in lower-middle, upper-middle, and high-income countries
Keywords
chronic disease, prevention of chronic disease, health policy
1/1 Free
book
Public Ends, Private Means : Strategic purchasing of Health Service / ; Preker, Alexander S.... – Washington DC : The International Bank for Reconstruction, 2007. - 414 p., bibliographical reference, index; . – Bibliographical reference: 139-140 p. . – 0-8213-6547-9 : 800 tg.
UDC:
6
Shelf code:
У 2011/5982
Subject headings
- Медицина
Annotation
Managers would be freed from massive amounts of central directives and held responsible for the overall they achieved
Keywords
medical economics-developing countries, medical care, medical policy-developing contries
1/1 Free
book
KHARKEVITCH, DMITRIJ ALEXDROVICH
Pharmacology : Textbook for medical students / Kharkevitch, Dmitrij Alexdrovich ... – Moscow : Geotar-Media Publishing Group, 2008. - 672 p., tables, diagrams; . . – 978-5-9704-0834-6 : 14900 tg.
UDC:
615
Shelf code:
У 2011/5906
Subject headings
- Pharmacology
Annotation
This Textbook is for medical students to study pharmacological science
Keywords
medicine, pharmacology, science, history of medicine
1/1 Free
book
NEMEC, JURAJ
Public finance: Theory and practice in the central European Transition / Nemec, Juraj Wright, Glen ... – Bratislava : NISPAcee, 1997. - 458 p., tables; . . – 80-967616-3-3 : 700 tg.
UDC:
658:336
Shelf code:
Р 2012/4474
Subject headings
- Finance
Annotation
This book is about a system of public finance which has rapidly changed from destroyed economic and political system, which is not yet fully developed
Keywords
public finance system, theory of public finance, role of governments, economic and social affairs, finance system, finance
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ADEYI, OLUSOJI
PUBLIC POLICY AND THE CHALLENGE OF CHRONIC NONCOMMUNICABLE DISEASES (2007)
book
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PUBLIC ENDS, PRIVATE MEANS (2007)
book
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NEMEC, JURAJ
PUBLIC FINANCE: THEORY AND PRACTICE IN THE CENTRAL EUROPEAN TRANSITION (1997)
book
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