Project Management provides you with twenty-four lessons detailing the fundamental skills of successful project management. From understanding the project manager`s role to working within budgets and leading a team to understanding and becoming comfortable with the basic tools of project analysis

This book brings together a vast amount of experience to show the "best practices" of the most successful and long-lasting families in business. It provides a framework of five insights and four principles in which to position 50 lessons for family businesses

This book will teach you how to understand the motivation behind your interviewer's questions and how to follow up after the meeting. In today's highly competitive job market, it is imperative that you set yourself apart from the other applicants, maximize your search, and get an offer every time you apply

This book explains the value of being able to use the information you've obtained through research in order to ask thoughtful questions during your interview

This book will help to develop Plan B. The winds of change are everywhere, and this is especially true in the modern workplace. Having a Plan B is a smart move, even if you currently feel happy and secure in your present employment. A Plan B is not a temporary alternative or a substitute job - it is a contingency plan that can match or even be superior to your Plan A, or current job

Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals

Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide

LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary - even priceless. This book helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it

This book will help you define what you want and take the first steps toward the desired outcome. From identifying the major steps to revising your plan periodically, the exercises and self-assesments in this book will make sure your priorities are focused and realistic