The book offers a biography of George Gallup together with an assessment of his creative heritage

A determination of the country’s position in the world’s “table of ranks” is a significant task of a national policy and corporate strateging. The country’s rating by this or that indicator is taken into account in the investment decision formulae by the global market players, influences its reputation, selfidentification and idea of its present and future. Ratings being formed by a number of organizations are internationally recognizable. However, the ranging issue continues to be complicated both by the methodology for settlement and information support technologies. Furthermore, the global market of assessments appears more sensible to targeted or random distortions unlike for instance exchange commodities market