Electronic catalog
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country edition:UNITED KINGDOM
theme:Искусство. Развлечения. Зрелища. Спорт
catalogue:Books
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book
Global Sport Sponsorship / ... – Oxford ; New York : Berg, 2005. - 326 p., il. , notes at the end of chapters, index;– (Sport Commerce and Culture. / editor David L. Andrews . – Bibliogr. at the end of chapters . – [N. c.] – 978-1-84520-081-7 : 5726-27 tg.
UDC:
796.075.8
Shelf code:
Р 2013/5861
Subject headings
- Sports Sponsorship
Annotation
Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines
Keywords
sports sponsorship, sports and globalization, tourism flows
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GLOBAL SPORT SPONSORSHIP (2005)
book
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