Electronic catalog
Start with M
Genre:Общественно политическая литература (другое) (SPL)
language:English
catalogue:Books
Search result:
1-10 of 275
book
HANKS, KURT
Motivating People / Hanks, Kurt ... – Menlo Park , California : Crisp Learning, 1991. - 135, [1] p., il.; - printed with SOY INK . – Bibliogr.: 135 p. . – [N. c.] – 1-56052-085-X : 2407 tg.
UDC:
316.628
Shelf code:
У 2013/8127
Subject headings
- Motivation of human behavior
Annotation
This book is a resourceful and imaginative guide to techniques that motivate people
Keywords
motivation, motivating people, human behavior, human needs
1/1 Free
book
TREVINO, LINDA KLEBE
Managing Business Ethics : Straight Talk About How To Do It Right / Trevino, Linda Klebe Nelson, Katherine A. . – 4-th edition .. – Hoboken, NJ : John Wiley & Sons, 2007. - 407 p., index , notes; . . – [N. c.] – 978-0-471-75525-8 : 18484 tg.
UDC:
658:17
Shelf code:
Л 2013/41234
Subject headings
- Business ethics
Annotation
This book will help identify and solve ethical dilemmas, understand why people behave the way they do, and help design a culture that will promote ethical behavior in organization
Keywords
business ethics, ethics, managing ethics, ethical problems, organizational culture
1/1 Free
book
LEE, CHRIS
Marketing Works : Unlocking Big Company Strategies for Small Business / Lee, Chris Lima, Daniele ... – Garden City , NY : Morgan James Publishing : Habitat for Humanity Peninsula Building Partner, 2006. - 178 p., glossary; . . – [N. c.] – 1-60037-009-8 : 3010 tg.
UDC:
658.8
Shelf code:
Л 2013/41228
Subject headings
- Marketing
Annotation
The aims of this book are to examine the key aspects of marketing with the emphasis squarely on small business, and to demonstrate how a marketing approach can be used to improve the perfomance and subsequent profitability of your business
Keywords
business, aspects of marketing, business strategies
1/1 Free
book
SMITH, SHAUN
Managing the Customer Experience : Turning customers into advocates / Smith, Shaun Wheeler, Joe ... – London [etc.] : Prentice Hall, 2002. - 254 p., appendix , index;– (Prentice Hall Financial Times. . – Bibliogr. at the end of chapters . – [N. c.] – 978-0-273-66195-5, 0-273-66195-7 : 6110 tg.
UDC:
658.89
Shelf code:
Р 2013/5723
Subject headings
- Customers
Annotation
How can you gain unbeatable competitive advantage? This book shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability
Keywords
business, customer experience, leadership
1/1 Free
book
WOLF, THOMAS
Managing a Nonprofit Organization / Wolf, Thomas . – updated 21st-century ed. ., rev. ed. of: Managing a nonprofit organization in the twenty-first century. – New York [etc.] : Free Press, 2012. - 386 p., notes, index, il.;– (FREE PRESS. . . – [N. c.] – 978-1-4516-0846-5 : 2100 tg.
UDC:
005.7:334.724
Shelf code:
Л 2013/41308
Subject headings
- Civil society organizations management
Annotation
This book has been an essential resource for nonprofit administrators, managers, and business professors since 1984. Author explains how to cope with all the changes, giving you everything you need to know to be a highly successful nonprofit leader
Keywords
nonprofit organizations-management, nonprofit organizations, nonprofit organizations-finance
1/1 Free
book
GERSON, RICHARD F.
Measuring Customer Satisfaction / Gerson, Richard F. ... – USA : Axzo Press, 1993. - 118 p., il.;– (Crisp Fifty-Minute Series. . . – [N. c.] – 978-1-56052-178-5, 1-56052-178-3 : 2105 tg.
UDC:
658.818
Shelf code:
Р 2013/5737
Subject headings
- Customer service (consumers)
Annotation
This book was written for everyone, from the business owner to the front-line supervisor to the customer contact employee. It will help you to define your role in assuring total customer satisfaction, how to use quality improvement measurement tools, and how to conduct necessary research and analysis
Keywords
customer service, customer satisfaction, quality of customer service, developing customer service system
1/1 Free
book
DRUCKER, PETER F.
Management Challenges for the 21st Century / Drucker, Peter F. . – 1st ed. .. – New York [etc.] : Harper Business, 2001. - 207 p., index;– (Harper Business. . . – [N. c.] – 978-0-88730-999-1 : 2865 tg.
UDC:
005
Shelf code:
Л 2013/41245
Subject headings
- Management
Annotation
The author in his book looks at the profound social and economic changes occurring today and considers how management - not government or free markets - should orient itself to address these new realities
Keywords
management, forecasting, strategies, management challenges
1/1 Free
book
Military and Political Leaders & Success : 55 Top Military and Political Leaders & How They Achieved Greatness / . – 1 st ed. .. – New York [etc.] : McGraw-Hill, 2005. - 252 p., index;– (McGraw-Hill. . . – [N. c.] – 0-07-144059-3 : 1652 tg.
UDC:
[32+355](092)
Shelf code:
Л 2013/41237
Subject headings
- Policy. Military affairs. Biographies
Annotation
This book tells how Colin Powell achieved the highest military post in the land with a determined will to excel as a soldier, backed up by the necessary courage, integrity, and hard work to make it happen
Keywords
success, military leaders, political leaders, military biography, leadership, biographies of famous people
1/1 Free
book
PHILLIPS, DONALD T.
Martin Luther King, Jr. on Leadership : inspiration & wisdom for challenging times / Phillips, Donald T. ... – New York ; Boston : Business Plus, 2000. - 374 p., index , notes , il.;– (Business Plus. . – Bibliogr.: p. 342 - 345 . – [N. c.] – 978-0-446-67546-8 : 2035 tg.
UDC:
94(73)(092)
Shelf code:
Л 2013/41775
Subject headings
- History of the USA. Biographies
Annotation
In this leadership classic, Donald T. Phillips creates a structured guide useful to anyone - from a high school student to a Chief Executive Officer - for learning what it takes to be a truly great leader, particularly in times of great change. Here is an organized set of steps, strategies, and belief systems useful in forging the way to steady change, with the historic backdrop of the challenges faced by MLK and millions of other African Americans
Keywords
leadership, Afro-Americans - biography, civil rights workers - biography, history of the USA
1/1 Free
book
CONLEY, CHIP
Marketing that matters : 10 practices to profit your business and change the world / Conley, Chip Friedenwald-Fishman, Eric . – 1st ed. .. – San-Francisco : Berrett - Koehler Publishers, 2006. - 202 p., il., notes, index;– (The Social Venture Network Series. . . – [N. c.] – 1-57675-383-2, 978-1-57675-383-5 : 2558 tg.
UDC:
658.8
Shelf code:
Л 2013/41787
Subject headings
- Marketing. Sale. Production realization
Annotation
This book shows how to define your company`s mission, goals, and potential audience in ways that are flexible, creative, and true to your organization`s core values. It offers ten practices to engage customers using innovative marketing techniques - from discovering how customers make decisions to building commited communities of customers
Keywords
social marketing, social responsibility of business, marketing techniques
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DRUCKER, PETER F.
MANAGEMENT CHALLENGES FOR THE 21ST CENTURY (2001)
book
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MILITARY AND POLITICAL LEADERS & SUCCESS (2005)
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PHILLIPS, DONALD T.
MARTIN LUTHER KING, JR. ON LEADERSHIP (2000)
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