Electronic catalog
Genre:Общественно политическая литература (другое) (SPL)
theme:Прикладные науки. Медицина. Технология
language:English
catalogue:Books
Search result:
61-70 of 173
book
LINDSTROM, MARTIN
Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound / Lindstrom, Martin ... – New York [etc.] : Free Press, 2005. - 237, [2] p., index; . – Bibliogr. : p. 215-218 . – [N. c.] – 978-0-7432-6784-7 (в пер.), 0-7432-6784-2 : 3259 tg.
UDC:
659.126
Shelf code:
Р 2013/5601
Subject headings
- Trademarks. Logos. Colors. Firms
Annotation
The book explains Martin Lindstrom"s innovative six-step program for bringing brand building into the twenty-first century. Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound
Keywords
brand name products, business names, advertising - Brand name products, advertising - Psychological aspects
1/1 Free
book
STILLWAGGON, EILEEN
AIDS and the Ecology of Poverty / Stillwaggon, Eileen ... – Oxford ; New York : Oxford University Press, 2006. - 260 p., index; . – Bibliogr. : p. 231-252 . – [N. c.] – 978-0-19-516927-0 (в пер.) : 5432 tg.
UDC:
616.98:578.828HIV
Shelf code:
Р 2013/5604
Subject headings
- AIDS
Annotation
This book delivers a telling critique of the behavioral explanation of epidemic AIDS and the stereotypes that lie beneath it. It also shows how the methodologies applied in recent epidemiology and health economics are based on a one-risk-fits-all model that ignores the greater vulnerability of poor people and gives rise to narrow, shortsighted, and dead-end policies
Keywords
health problems, epidemiology, poverty, poor-diseases
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book
PEPPERS, DON
The One to One Manager : Real-World Lessons in Customer Relationship Management / Peppers, Don Rogers, Martha . – 1st Currency Paperback Edition .. – New York [etc.] : Currency Doubleday, 2002. - 268, [1] p., notes, index; . . – [N. c.] – 0-385-50229-X : 2167 tg.
UDC:
658.818:005
Shelf code:
Л 2013/40878
Subject headings
- Management of customer service (consumers)
Annotation
This Book examines the actual management issues involved in implementing CRM initiatives, relying exclusively on more than two dozen case histories from around the world. Readers will be introduced to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer - based business strategies
Keywords
customer relations, consumers' preferences, relationship marketing
1/1 Free
book
Business Leaders & Success : 55 Top Business Leaders & How They Achived Greatness / . – 1st ed. .. – New York [etc.] : McGraw Hill, 2004. - 239 p., index; . . – [N. c.] – 0-07-142680-9, 978-0-07-142680-0 : 1954 tg.
UDC:
658(73)(092)
Shelf code:
Л 2013/40891
Subject headings
- The production organization in the USA. Biographies
Annotation
The book provides a revealing examination of 55 such stories and shows what it really takes to succeed in business and answers questions and more as it examines how 55 innovators reached the pinnacle of success in the competitive business arena
Keywords
success in business, businessmen, executives
1/1 Free
book
SEWELL, CARL
Customers for Life : How to Turn That Onetime Buyer into a Lifetime Customer / Sewell, Carl Brown, Paul B. . – 1st ed. .. – New York : Crown Business, 2002. - 210, [1] p. . . – [N. c.] – 978-0-385-50445-4 : 2037 tg.
UDC:
658.8
Shelf code:
Л 2013/40896
Subject headings
- Marketing. Sale
Annotation
Carl Sewell's book is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around 10 commandments to customer service
Keywords
customer service, automobile industry, automobile dealers
1/1 Free
book
SCHWANTES, CARLOS ARNALDO
Going places : Transportation Redefines the Twentieth -Century West / Schwantes, Carlos Arnaldo ... – Bloomington ; Indianapolis : Indiana University Press, 2003. - 419 p., il., notes, index;– (Indiana, The American West in the Twentieth Century. / editors : Martin Ridge , Walter Nugent . – Bibliogr. : p. 397-409 . – [N. c.] – 0-253-34202-3 (в пер.) : 4519 tg. 15 tein
UDC:
656(091)(73)
Shelf code:
Р 2013/5643
Subject headings
- History of Transports in the USA
Annotation
Going Places looks at the three major ways in which transportation has shaped the great Western landscape. Author examines the various interconnections between railroad, highway, aviation, and waterwayshistory and between society modes of transportation
Keywords
transportation-West, history of transportation, modes of transportation
1/1 Free
book
TIFFANY, PAUL
Business Plans for Dummies / Tiffany, Paul Peterson, Steven D. . – 2nd Edition .. – Noboken, NJ : Wiley Publishing, 2005. - 364 p., appendix, index; . . – [N. c.] – 978-0-7645-7652-2 : 2986 tg.
UDC:
658.5
Shelf code:
Р 2013/5616
Subject headings
- Production planning
Annotation
This book helps you create your business plan step by step. Along the way, you discover things about your business that you never realized-information that just may help you beat the competition
Keywords
business planning, information, guide for planning
1/1 Free
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book
LELAND, KAREN
Customer Service for Dummies [Text] / Leland, Karen Bailey, Keith . – 3rd Edition .. – Hoboken, NJ : Wiley Publishing, 2006. - 380 p., index; . . – [N. c.] – 978-0-471-76869-2, 0-471-76869-3 : 2654 tg.
UDC:
658.89
Shelf code:
Р 2013/5618
Subject headings
- Customers
Annotation
This is a down-to-earth, step-by-step guide that takes the mysteryout of providing the best possible service to your customers. This book is filled with hot tips and techniques and lots of suggestions for giving your customers the kind of service that you would like to receive
Keywords
customer service, technique of training, services
1/1 Free
book
EPSTEIN, LITA
Bookkeeping for Dummies / Epstein, Lita ... – Hoboken, NJ : John Wiley & Sons, 2006. - 359 p., il., index, appendix; . . – [N. c.] – 978-0-470-97732-3 (ebk), 978-0-470-67736-0 (ebk), 978-0-7645-9848-7 (pbk), 978-0-470-67738-4 (ebk), 978-0-470-67737-7 (ebk), 978-0-470-97921-1 (ebk), 978-0-470-97731-6 (ebk) : 2715 tg.
UDC:
657:004.9
Shelf code:
Р 2013/5617
Subject headings
- Bookkeeping. Accounts department. Accounting on the computer
Annotation
The author introduces you to the key aspects of bookkeeping and how to set up and use your financial books. He walks you through the basics of bookkeeping: starting with the processof setting up your company"s books and developing
Keywords
basic bookkeeping, finance, business Cash, accounting policy
1/0 Free
book
EDWARDS, PAUL
Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy / Edwards, Paul Edwards, Sarah, Douglas, Laura Clampitt . – 2nd rev. ed. .. – New York : Jeremy P. Tarcher/Putnam, 1998. - 686, [8] p. il., index, il.;– (Tarcher Penguin. . – References at the end of Chapters . – [N. c.] – 0-87477-845-X : 2287 tg. 49 tein
UDC:
658
Shelf code:
Р 2013/5612
Subject headings
- Production organization. Managements. Business economics
Annotation
In this edition, revised and expanded for the new millennium, the authors present, step by step, proven techniques for making your product or service stand out as one in a million, not one of a million
Keywords
home-based businesses, advertising, marketing
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BUSINESS LEADERS & SUCCESS (2004)
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