Electronic catalog
country edition:UNITED STATES
theme:Прикладные науки. Медицина. Технология
language:English
publication type:book
catalogue:Books
Search result:
51-60 of 156
book
CRAIG, COLLEEN
Pilates on the Ball : The World's Most Popular Workout Using the Exercise Ball / Craig, Colleen ... – Rochester, Vermont : Healing Arts Press, 2001. - 179 p., il.; . – Bibliogr.: p. 170 . – [N. c.] – 0-89281-981-2 : 30 tg.
UDC:
615.825.1
Shelf code:
Р 2013/5892
Subject headings
- Remedial gymnastics
Annotation
Like the title says, this book takes you through a workout that applies Pilates principles to the fitness ball. Mat and equipment-based Pilates moves are adapted for this inflatable sphere, which makes things more challenging than you might expect. This is because the exercise ball provides an unstable environment on which you complete each exercise, which adds a great amount of resistance. Pilates On the Ball provides a unique, low-impact method of becoming fit
Keywords
physical activity, the breathing exercises, the postural exercises, exercise ball
1/1 Free
book
MONTIGNAC, MICHEL
Montignac Recipes and Menus / Montignac, Michel ... – London : Montignac Publishing UK, 1994. - 285, [1] p., [32] p. of il. . . – [N. c.] – 2-90-6236-62-4 : 30 tg.
UDC:
613.2+615.874(44)
Shelf code:
Р 2013/5902
Subject headings
- Nutrition hygiene recipes
Annotation
Montignac Recipes and Menus is the essential companion volume to Eat Yourself Slim and Dine Out and Lose Weight, both of which are best-sellers in Montignac`s native France and in many other countries. Those who have already taken the MONTIGNAC METHOD to heart will enjoy getting into kitchen with this book, building on their understanding of the Method and creating gourmet meals with a French flavour. Those who have not yet adopted Montignac principles may be surprised to find that a book of recipes stressing the traditional values of French regional cooking, bien-vivre and pleasures of the table, can at the same time claim to be in the interests of our weight and health
Keywords
nutritional properties of food, fight against cholesterol, healthy diet, French meals
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book
ZUKER, ELAINA
Creating Rapport : Using Personal Power to Influence Without Control / Zuker, Elaina . – rev. ed. .. – USA : Axzo Press, 2005. - 88 p., appendix;– (A Crisp Fifty-Minute Series Book. . – Bibliogr. : p. 88 . – [N. c.] – 1-4188-4688-0, 978-1-4188-4688-6 : 2105 tg.
UDC:
658.3
Shelf code:
Р 2013/5943
Subject headings
- Business relations
Annotation
This book will show you what influence is and what it is not. Often it is confused with power or manipulation but here it is defined as the ability to affect others - seen only in its effect - without exertion of force or formal authority
Keywords
communication in organizations, relationship, teams in the workplace
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book
MARTIN, CHARLES L.
Starting Your New Business : A Guide for Entrepreneurs / Martin, Charles L. . – rev. ed. .. – The United States of America : Axzo Press, 1992. - 103 p., glossary;– (A Crisp Fifty-Minute Series Book. . . – [N. c.] – 1-56052-144-9, 978-1-56052-144-0 : 2105 tg.
UDC:
658
Shelf code:
Р 2013/5932
Subject headings
- Organization of production. Management. Business economics
Annotation
Starting Your New Business is not like most books. It has a unique "self-paced" format that encourages a reader to become personally involved. Designed to be "read with a pencil," there are an abundance of exercises, activities, and assessments and cases that invite participation. The objective of this book is to help a reader think through all of the critical issues before charging ahead to set up a new business. It contains several hundred questions that, if answered honestly, will assist with a decision of whether or not to start a business
Keywords
nature of entrepreneurship, business ideas, managing risk
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MARTIN, WILLIAM B.
Managing Quality Customer Service / Martin, William B. ... – The United States of America : Axzo Press, 1989. - 93 p., il.;– (A Crisp Fifty-Minute Series Book. . . – [N. c.] – 0-931961-83-1, 978-0-931961-83-0 : 1954 tg.
UDC:
658.8
Shelf code:
Р 2013/5931
Subject headings
- Customer services (consumers)
Annotation
Managing Quality Customer Service is based on the idea that there is a unique "customer service perspective" for every organization. It asks you to look at your organization and the services you provide and to put your team`s efforts at the vital points of contact with your customer. This book leads you through five stages of the customer service management cycle with a problem-solving approach at its core
Keywords
quality service standards, customer-service problem solving, customer-service audit
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book
GRANT R. G.
Flight : The Complete History / Grant R. G. . – updated ed. .. – New York : DK Publishing, 2007. - 452 p., index , glossary; . . – [N. c.] – 978-0-7566-1902-2 : 4073 tg.
UDC:
629.7.072(091)
Shelf code:
Р 2013/5949
Subject headings
- History of Flights
Annotation
From the early pioneers to the latest spaceflight technology, this groundbreaking book charts the inspirational story behind humankind's conquest of the skies.. It is balanced, it is complete, it has pictures and text in harmony
Keywords
aviation history, spaceflight technology, history of flights
1/1 Free
book
BYGRAVE, WILLIAM
Entrepreneurship / Bygrave, William Zacharakis, Andrew ... – Hoboken : John Wiley& Sons, 2008. - 613 p., indexes , glossary , il.; . . – [N. c.] – 978-0-471-75545-6, 0-471-75545-1 : 28292 tg.
UDC:
658:005
Shelf code:
Р 2013/5951
Subject headings
- Entrepreneurship
Annotation
Entrepreneurship relates actual experiences while combining concepts and cases to present the latest theories. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text
Keywords
new business enterprises, entrepreneurship, small business, management
1/1 Free
book
SOLOMON, ROBERT
The Art of Client Service / Solomon, Robert . – revised and updated edition .. – New York : Kaplan Publishing, 2008. - 180 p., index; . . – [N. c.] – 978-1-4277-9671-4 (в пер.) : 40 tg.
UDC:
658.8:159.9
Shelf code:
Л 2013/40153
Subject headings
- Psychology of Selling
Annotation
This book describes 58 things every advertiser or marketer should know. Now fully updated and revised, The Art of Client Service is geared to the entire account team, from copy writer, art director, and planner to researcher, media executive, and support staff - anyone who works with clients
Keywords
client service, marketing, psychology of selling, selling, advertising
1/1 Free
book
LEVINSON, JAY CONRAD
Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business / Levinson, Jay Conrad Levinson, Jeannie, Levinson, Amy . – 4th rev. ed. .. – Boston ; New York : Houghton Mifflin Company, 2007. - 368 p., index; . – Bibliogr.: 343 - 356 . – [N. c.] – 978-0-618-78591-9, 0-618-78591-4 : 2256 tg.
UDC:
658.8
Shelf code:
Л 2013/40888
Subject headings
- Marketing
Annotation
In this book based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it and offers a new arsenal of weaponry for small-business success
Keywords
marketing, small business, managemant, advertising
1/1 Free
book
LINDSTROM, MARTIN
Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound / Lindstrom, Martin ... – New York [etc.] : Free Press, 2005. - 237, [2] p., index; . – Bibliogr. : p. 215-218 . – [N. c.] – 978-0-7432-6784-7 (в пер.), 0-7432-6784-2 : 3259 tg.
UDC:
659.126
Shelf code:
Р 2013/5601
Subject headings
- Trademarks. Logos. Colors. Firms
Annotation
The book explains Martin Lindstrom"s innovative six-step program for bringing brand building into the twenty-first century. Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound
Keywords
brand name products, business names, advertising - Brand name products, advertising - Psychological aspects
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