This book will help to develop Plan B. The winds of change are everywhere, and this is especially true in the modern workplace. Having a Plan B is a smart move, even if you currently feel happy and secure in your present employment. A Plan B is not a temporary alternative or a substitute job - it is a contingency plan that can match or even be superior to your Plan A, or current job

Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale

In this book the authors have drawn from their own multiple years of teaching and from the knowledge and ideas of 50 linguists and ESL teachers who specialize in particular languages and provide sample activities that creatively and effectively engage students in grasping a particular concept, and include illustrative examples that show English is a systemic language

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals

Unlike other books on the subject, this book examines why learners fail to achieve good pronunciation and seeks a solution in building their confidence through a holistic approach. This concentrates on rhythm, stress, and articulatory settings first: if these are mastered, individual sounds should follow naturally

Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide

The edition contains the discussions of the subject matter of pathophysiology; its aims, isues, methods, and constituent parts. It summarized the main concepts of general nosology, etiology and pathogenesis

LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary - even priceless. This book helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it

This collection of fourteen articles on connected speech is of interest to teachers, researchers, and materials developers in both ESL and EFL. Ten chapters focus on connected speech in English, and four on Japanese connected speech