This book is one small contribution to this pursuit of ethical knowledge. It offers a systematic approach to moral reasoning by combining ethical theory with the practice of ethics by media professionals

In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision

To compete in today`s competitive marketplace, customer focus is no longer simply nice to have—it`s a fundamental mandate. This book is a manager`s best friend, providing both a primer and a how-to guide to defining and implementing customer relationship management

In this unique linguistics course-in-a-book, authors explain essential linguistic concepts in a thorough, but manageable manner and show the connections between linguistic theory and classroom practice

How can you gain unbeatable competitive advantage? This book shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability

Authors provide the answers to these vital questions in Lessons from the Top. Using the most exacting standards imaginable, and employing the research expertise of the Gallup Organization and the analytical tools of investment advisers, they selected the fifty best executives in business today and interviewed them about their long-term strategies, career milestones, key accomplishments, and guiding beliefs. The result is an unparalleled course in what it takes to create a successful, well-organized company in any industry

Authors have compiled this book focusing on entrepreneurship from three different perspectives: people, process, and place. This volume examines place. Here place refers to a wide and diverse range of contextual factors that influence the entrepreneur and the entrepreneurial process

Authors have compiled this book focusing on entrepreneurship from three different perspectives: people, process, and place. This volume examines the entrepreneurial process. The book proceeds through the life cycle of a new venture start-up. Chapter authors tackle several key steps in the process, ranging from idea, to opportunity, team building, resource acquisition, managing growth, and entering global markets

This book features a new, user-friendly approach. It shows you how to get your foot in the door and build your business from your own "comfort zone" - that area of your personal and professional behavior which you perform most confidently in. It gives you the tools to prepare and mail a response-getting contact package. Plus, it shares the most effective techniques that can secure an appointment with the person who makes the final decision

This book brings together a vast amount of experience to show the "best practices" of the most successful and long-lasting families in business. It provides a framework of five insights and four principles in which to position 50 lessons for family businesses