Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. In response to requests for more guerrilla-style tactics, you'll find more bull's-eye Tip icons in the margins throughout this edition. Each flags a cost-effective, do-it-now idea to act upon

Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step

This volume looks at the intersection of people and entrepreneurship. Taking a broad view of entrepreneurship as a form of human action, chapters in this volume identify the current state of the art in academic research with respect to cognitive, economic, social, and institutional factors that influence people's behavior with respect to entrepreneurship

The author in his book shows how to turn $1,000 into $1 million in only five years, and then proceeded to make many millions more. The author educates people all over the world on how to take control of their finances by applying the same principles that changed his own life

This book helps your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more

This book can help the manager see solutions where before there was only uncertainty or blackness and despair. Learn how to measure your own effectiveness - and make needed improvements. By exploring a number of simple and easy-to-use principles, you can increase your productivity and job satisfaction

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals

In this edition the author shares a time-tested recipe for mastering recordkeeping and accounting fundamentals. Generously illustrated with sample forms and worksheets, including up-to-date IRS forms and information for small businesses, this book provides comprehensive hands-on tools that keep on the right financial track

In 400 seminars in 47 states and 22 countries in the last five years, Peters has reexamined, refined, and reinvented his views on innovation. This book brings these seminars - and Peters` contagious passion - to the reader in a landmark book. Through bold graphics, astounding facts and figures, here is a book that will open your eyes to new ways of envisioning the challenges of today`s world

This book is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds. An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success