This book can be the creative tool you need - it is filled with proven techniques and approaches to developing answers you can use. Some are practical, some are whimsical but they all have same objective - to help you use the natural creative talents you have within you more fully, more effectively

In What Price the Moral High Ground?, economist and social critic Robert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them more attractive as trading partners