This book was written to give first-time entrepreneurs and seasoned restaurateurs the support and guidance they need to make their dreams a reality and success

Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale

This is a book of African American success stories, true; but, more important, it chronicles uniquely American, universally human triumphs. They reflect a more truthful image of the reality and the potential of American opportunity, an image largely ignored or grossly distorted by so-called general-audience business books and magazines

In this book you can gain practical tips and techniques quickly to help you participate in the budgeting process with confidence. Learn skills proven in the real world that you can apply on the job right away

Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. In response to requests for more guerrilla-style tactics, you'll find more bull's-eye Tip icons in the margins throughout this edition. Each flags a cost-effective, do-it-now idea to act upon

Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step

This volume looks at the intersection of people and entrepreneurship. Taking a broad view of entrepreneurship as a form of human action, chapters in this volume identify the current state of the art in academic research with respect to cognitive, economic, social, and institutional factors that influence people's behavior with respect to entrepreneurship

The author in his book shows how to turn $1,000 into $1 million in only five years, and then proceeded to make many millions more. The author educates people all over the world on how to take control of their finances by applying the same principles that changed his own life

This book helps your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate. As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more

This book can help the manager see solutions where before there was only uncertainty or blackness and despair. Learn how to measure your own effectiveness - and make needed improvements. By exploring a number of simple and easy-to-use principles, you can increase your productivity and job satisfaction