There are hundreds of sound ideas presented in this book that are specific to small-store retailers. Most were developed and implemented to varying degrees by the industry's most successful retailers, accumulated and analyzed by author and presented in its best practices knowledge base

This book gives you that confidence by teaching you how to win the game of selling. In this book, you will learn ways to communicate with customers and co-workers, build a clientele by using honesty and humor, give and receive feedback, and make the most of every sales opportunity

Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. In response to requests for more guerrilla-style tactics, you'll find more bull's-eye Tip icons in the margins throughout this edition. Each flags a cost-effective, do-it-now idea to act upon

A completely updated and revised edition of a bestselling book that has helped tens of thousands of people learn how to network effectively, Success Runs in Our Race is more important than ever in this fluctuating economy. With scores of anecdotes taken from interviews with successful African Americans - from Keith Clinkscales, founder and former CEO of Vanguarde Media, to Oprah Winfrey - Fraser shows how to network for information, for influence, and for resources. Readers will learn, among other things, how to cultivate valuable listening skills, which conferences blacks are most likely to attend when looking to build their business network, and how to effectively circulate a résumé

The fourth edition of this popular book helps small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) process

Like a mentor-on-call, this best-selling book brings a wealth of wisdom and information to the new supervisor. It's clearly organized into four logical parts that focus on the biggest concerns: understanding the basics of supervisory responsibilities, developing personal effectiveness, managing many personalities, and working with groups

Six Disciplines for Excellence provides six fundamental business principles that are specifically designed to help small businesses move beyond momentary success to attain enduring excellence. This book is not for those who are looking for a quick fix. Six Disciplines for Excellence is a long-term fitness program, not a fad diet. You will find: Information on creating a unique mission statement. Ways to deal with internal and external factors (such as equipment failure or an unfavorable stock market) that affect your business. Helpful charts, checklists, hints, tips, and graphs

Starting Your New Business is not like most books. It has a unique "self-paced" format that encourages a reader to become personally involved. Designed to be "read with a pencil," there are an abundance of exercises, activities, and assessments and cases that invite participation. The objective of this book is to help a reader think through all of the critical issues before charging ahead to set up a new business. It contains several hundred questions that, if answered honestly, will assist with a decision of whether or not to start a business

Перед вами — история шести выдающихся людей, которые преобразили мир автомобилестроения ( Генри Форд II, Соитиро Хонда, Ли Якокка, Эберхард фон Кюнхайм, Боб Лутц, Фердинанд Пих )