Электронный каталог
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Жанр:Общественно политическая литература (другое) (SPL)
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691-692 из 692
диcсертации(dissertation)
SADYK DINA
Developing an augmented multidimensional CBBE model for social media brand Instagram: its applications to the role of brand index (RBI) [Text] : Dissertation for an academic degree of Doctor of Philosophy (Ph.D.) specialized Doctor : 8D04106 – Marketing / D. Sadyk ; University of International Business named after Kenzhegali Sagadiyev ; domestic scientific consultant: V. Garkavenko ; foreign scientific consultant: Chongmin Chan... – Almaty : [s. n.], 2025. - 136 s., ill.;+ 1 electronic optical disk (CD-ROM) . . – References: s. 103-120 . : 1 tg.
УДК:
339.138(043)
Полочный шифр:
Д 2025/591
Предметная рубрика
- Marketing
Аннотация
The dissertation aims to develop scientifically grounded theoretical and methodological approaches and practical recommendations for applying a multidimensional Consumer-Based Brand Equity (CBBE) model to Instagram branding in social networks within the context of marketing activities
Ключевые слова
brand index , Instagram, consumer brand equity, social media, marketing
Казахстаника
1/1 Свободно
диcсертации(dissertation)
MANABAYEVA ALUA MUSLIMOVNA
Development of the environmentally friendly catalytic reforming of renewable natural raw materials – biogas for production of modern highly efficient hydrogen-containing fuel mixtures [Text] : A thesis submitted for the degree of Doctor of Philosophy (PhD) : 8D07107 Petrochemistry / A. M. Manabayeva ; Kazakh-British Technical University ; Scientific supervisors: S. А. Tungatarova, D. Yu. Murzin... – Almaty : [s. n.], 2025. - 136 s., ill.;+ 1 electronic optical disk (CD-ROM) . . – References: s. 116-135 . : 1 tg.
УДК:
662.767(043)
Полочный шифр:
Д 2025/587
Предметная рубрика
- Various gaseous hydrocarbons as fuel
Аннотация
The goal of the work is to develop effective thermally stable catalyst compositions for environmentally friendly dry reforming of methane and a model mixture of biogas, to determine optimal reaction conditions, physicochemical characteristics of catalysts using a complex of methods and to establish their relationship with catalytic properties
Ключевые слова
methane reforming, biogas, waste processing technologies, катализаторы
Казахстаника
1/1 Свободно
SADYK DINA
DEVELOPING AN AUGMENTED MULTIDIMENSIONAL CBBE MODEL FOR SOCIAL MEDIA BRAND INSTAGRAM: ITS APPLICATIONS TO THE ROLE OF BRAND INDEX (RBI) (2025)
диcсертации(dissertation)
1/1 Свободно
MANABAYEVA ALUA MUSLIMOVNA
DEVELOPMENT OF THE ENVIRONMENTALLY FRIENDLY CATALYTIC REFORMING OF RENEWABLE NATURAL RAW MATERIALS – BIOGAS FOR PRODUCTION OF MODERN HIGHLY EFFICIENT HYDROGEN-CONTAINING FUEL MIXTURES (2025)
диcсертации(dissertation)
1/1 Свободно