LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary - even priceless. This book helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it

This story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action

Wheelan has produced a delightfully readable guide to economic literacy. By boiling economics down to its essentials, he makes the reader a more informed citizen who can better understand the major economic issues of the day. He shows that economics can be explained without graphs, charts, and equations. He demonstrates that economic analysis can be intensely interesting. The book should provide a useful supplement for the college and high school basic course on the economy

Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results

The chapters in this volume exemplify research and teaching activities that fall within the ESP profession in university and workplace settings. They illustrate the nature of ESP as currently understood and practiced in a variety of different contexts and locations, with all of its admirable strengths and a few of its yet-to-be-resolved weaknesses

This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from giving sensitive feedback to employees to persuasive communications for customers

A soup-to-nuts guide for entrepreneurs, covering all areas of business creation, development, and management. The book includes a wealth of insightful tools and information, and success stories and interviews from entrepreneurs who have experienced the joys and frustrations of business ownership firsthand

This book celebrates the unique qualities of the family business and offers a comprehensive resource for successfully managing the enterprise across generations. Paisner offers practical recommendations for handling conflict, establishing professional management structures, setting strategic goals, making the most of outside directors, preparing heirs to take the reins, proactively setting tax and estate priorities, and making wise selling decisions

Business creation experts Jana B. Matthews and Mark P. Rice explain the three key principles of successful business incubation; the 10 best practices for starting, developing, and managing a business incubation program; ways to attract high-quality entrepreneurs; the litmus test to determine an incubator's feasibility; and many hands-on examples from the directors of some of the country's top business incubators

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time