The aims of this book are to examine the key aspects of marketing with the emphasis squarely on small business, and to demonstrate how a marketing approach can be used to improve the perfomance and subsequent profitability of your business

This book was written for everyone, from the business owner to the front-line supervisor to the customer contact employee. It will help you to define your role in assuring total customer satisfaction, how to use quality improvement measurement tools, and how to conduct necessary research and analysis

This book shows how to define your company`s mission, goals, and potential audience in ways that are flexible, creative, and true to your organization`s core values. It offers ten practices to engage customers using innovative marketing techniques - from discovering how customers make decisions to building commited communities of customers

Montignac Recipes and Menus is the essential companion volume to Eat Yourself Slim and Dine Out and Lose Weight, both of which are best-sellers in Montignac`s native France and in many other countries. Those who have already taken the MONTIGNAC METHOD to heart will enjoy getting into kitchen with this book, building on their understanding of the Method and creating gourmet meals with a French flavour. Those who have not yet adopted Montignac principles may be surprised to find that a book of recipes stressing the traditional values of French regional cooking, bien-vivre and pleasures of the table, can at the same time claim to be in the interests of our weight and health

Managing Quality Customer Service is based on the idea that there is a unique "customer service perspective" for every organization. It asks you to look at your organization and the services you provide and to put your team`s efforts at the vital points of contact with your customer. This book leads you through five stages of the customer service management cycle with a problem-solving approach at its core

This handbook is intended to supply both the practising engineer and the student with a reference book which is authoritative in character and which covers the field of mechanical engineering in a comprehensive manner

This book remains the only available text to cover both the electical and the mechanical aspects of the technology

Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals

The manual offers quick access to the most relevant health and wellness information for children - from birth through age 21. Includes information on special education

This book is designed to give you the best preparation for the mechanical section of the FE exam. Sixty practice problems plus two 4-hour afternoon practice exams supplement your study regime and help you assess your readiness for the exam. Step-by-step solutions demonstrate an efficient approach to solving each problems