Электронный каталог
Начинается с G
Страна издания:Соединенное Королевство
Тематика:Искусство. Развлечения. Зрелища. Спорт
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книга(book)
Global Sport Sponsorship / ... – Oxford ; New York : Berg, 2005. - 326 p., il. , notes at the end of chapters, index;– (Sport Commerce and Culture. / editor David L. Andrews . – Bibliogr. at the end of chapters . – [N. c.] – 978-1-84520-081-7 : 5726-27 tg.
УДК:
796.075.8
Полочный шифр:
Р 2013/5861
Предметная рубрика
- Sports Sponsorship
Аннотация
Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines
Ключевые слова
sports sponsorship, sports and globalization, tourism flows
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GLOBAL SPORT SPONSORSHIP (2005)
книга(book)
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