Электронный каталог
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Жанр:Общественно политическая литература (другое) (SPL)
Тематика:Прикладные науки. Медицина. Технология
Каталог:Книги
Результат поиска:
1-10 из 12
книга(book)
GODIN, SETH
Permission Marketing : Turning Strangers into Friends, and Friends into Customers / Godin, Seth ... – New York : Simon & Schuster, 1999. - 255 p., index;– (Simon & Schuster. . . – [N. c.] – 978-0-684-85636-0 (в пер.) : 3138 tg.
УДК:
658.8
Полочный шифр:
Л 2013/41241
Предметная рубрика
- Marketing. Sale
Аннотация
Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness-and greatly improve the chances of making a sale
Ключевые слова
relationship marketing, business, marketing, interactive technology
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книга(book)
DAVIE, WILLIAM R.
Principles of Electronic Media / Davie, William R. Upshaw, James R. . – 2nd ed. .. – Boston [etc.] : Pearson Education, 2006. - 409 p., il., index , notes;– (Pearson . Allyn and Bacon. / series editor Molly Taylor . . – [N. c.] – 0-205-44975-1 : 20823 tg.
УДК:
654.19:621.38
Полочный шифр:
У 2013/8140
Предметная рубрика
- Electronic radio broadcasting. Television broadcasting
Аннотация
The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Readers will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today`s media professionals
Ключевые слова
electronic media, history of radio, history of television, television technology, digital domains
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PUGH, DAVID G.
Powerful Proposals : How to Give Your Business the Winning Edge / Pugh, David G. Bacon, Terry R. ... – New York [etc.] : AMACOM, 2005. - 254 p., il. , appendixes , index;– (AMACOM. . . – [N. c.] – 978-0-8144-7232-3 (в пер.), 0-8144-7232-X : 3765 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5875
Предметная рубрика
- Marketing. Customers
Аннотация
Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide
Ключевые слова
proposal writing in business, business writing, proposal management
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KOONTZ,HAROLD
Les principes du managemement / Koontz,Harold O`Donnel, Cyril ; traduit de l`anglais sous la direction de Paul Godaert... – Belgique : Gerard & C - 783 p. . . – [Б. т.] – не указан : 590 tg.
УДК:
658.01
Полочный шифр:
Р 2012/4467
Предметная рубрика
- Management
Аннотация
Ce livre nous presente un schema pour y inscrire d`une maniere systematique la formulation de la connaissance de base en maniere de management
Ключевые слова
les principes de management, management
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ADEYI, OLUSOJI
Public Policy and the Challenge of Chronic Noncommunicable Diseases / Adeyi, Olusoji Smith, Owen ... – Washington, DC : The International Bank for Reconstruction and Development /The World Bank, 2007. - 188 p., bibliographical reference, index; . – Bibliographical reference: 158-180 p. . – 10-0-8213-7044-8 : 800 tg.
УДК:
61
Полочный шифр:
Р 2012/4484
Предметная рубрика
- Медицина
Аннотация
Noncommunication diseases are by far the major cause of death in lower-middle, upper-middle, and high-income countries
Ключевые слова
chronic disease, prevention of chronic disease, health policy
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Public Ends, Private Means : Strategic purchasing of Health Service / ; Preker, Alexander S.... – Washington DC : The International Bank for Reconstruction, 2007. - 414 p., bibliographical reference, index; . – Bibliographical reference: 139-140 p. . – 0-8213-6547-9 : 800 tg.
УДК:
6
Полочный шифр:
У 2011/5982
Предметная рубрика
- Медицина
Аннотация
Managers would be freed from massive amounts of central directives and held responsible for the overall they achieved
Ключевые слова
medical economics-developing countries, medical care, medical policy-developing contries
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NEMEC, JURAJ
Public finance: Theory and practice in the central European Transition / Nemec, Juraj Wright, Glen ... – Bratislava : NISPAcee, 1997. - 458 p., tables; . . – 80-967616-3-3 : 700 tg.
УДК:
658:336
Полочный шифр:
Р 2012/4474
Предметная рубрика
- Finance
Аннотация
This book is about a system of public finance which has rapidly changed from destroyed economic and political system, which is not yet fully developed
Ключевые слова
public finance system, theory of public finance, role of governments, economic and social affairs, finance system, finance
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BRYCE, ROBERT
Power Hungry : The Myths of "Green" energy and the real fuels of the future / Bryce, Robert ... – New York, NY, USA : Public Affairs, 2010. - 394 p., bibliographical reference, index; . – Bibiliogr.: 373-375 p. . – 978-1-58648-789-8 : 750 tg.
УДК:
620.9
Полочный шифр:
Р 2012/4175
Предметная рубрика
- Общая энергетика
Аннотация
In this book the author powerfully debunks many of the claims you`ve been hearing about America`s energy future. Armed with a supertanker-load of fully footnoted facts and a panoply of revealing graphics, Bryce explains why most of the hype about renewable energy and "green" technology is that-hype
Ключевые слова
power energy, "green" energy, fuels of the future
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LEHMANN, DONALD
Product Management / Lehmann, Donald S.Winer, Russell ... – USA : Irwin Inc., 1994. - 437 p., figures; . . – 0-256-11623-7 : 1500 tg.
УДК:
65
Полочный шифр:
Р 2012/4154
Предметная рубрика
- Телекоммуникации. Транспорт. Бухгалтерия. Организация производства. Связи с общественностью
Аннотация
The focus of this book is on those individuals in a company who have the primary responsibility for the market success of the company
Ключевые слова
company management, product management
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ФОМИН, ГЕННАДИЙ СЕРГЕЕВИЧ
Нефть и нефтепродукты : Энциклопедия международных стандартов / Фомин, Геннадий Сергеевич Фомина, Ольга Николаевна ... – Москва : Протектор, 2006. - 1039 с., схемы;– (Международные стандарты - народному хозяйству России. : учреждена приказом Госстандарта России от 1 июня 1993 г., № 117 . – Библиогр.: с. 1015-1021 . – [б.т.] – 5-900631-11-7 (в пер.) : 97 000 тг.
УДК:
665.6/.7:006(100)ISO
Полочный шифр:
Р 2010/2779
Предметная рубрика
- Международные стандарты ИСО по продуктам нефтяной и смежных отраслей промышленности
Аннотация
Книга является руководством по применению международных стандартов в области нефти и нефтепродуктов, приведены современные методики анализа сырой нефти, жидких, вязких и твердых углеводородов
Ключевые слова
международные стандарты ИСО, нефтепродукты, международные стандарты, нефть, международная стандартизация, нефтяная промышленность, менеджмент качества, сырая нефть, авиационное топливо, контроль качества нефти
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ADEYI, OLUSOJI
PUBLIC POLICY AND THE CHALLENGE OF CHRONIC NONCOMMUNICABLE DISEASES (2007)
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PUBLIC ENDS, PRIVATE MEANS (2007)
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NEMEC, JURAJ
PUBLIC FINANCE: THEORY AND PRACTICE IN THE CENTRAL EUROPEAN TRANSITION (1997)
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