This book is a practical guide to the teaching of business English. This book is for teachers at the start of their careers and for more experienced teachers.

This edition is a comprehensive resource for public policymakers addressing the economic and fiscal consequences of the crisis. It is intended to bridge the gap between studies focused on the epidemic`s impact on specific sectors, such as health and education and broad national analyses

This book will help identify and solve ethical dilemmas, understand why people behave the way they do, and help design a culture that will promote ethical behavior in organization

Starting a small business and making it a success isn`t easy. In fact, most small business owners don`t get rich and many fail. This book presents the straight truth on small business success. It doesn`t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success

The aims of this book are to examine the key aspects of marketing with the emphasis squarely on small business, and to demonstrate how a marketing approach can be used to improve the perfomance and subsequent profitability of your business

This book gives small business owners specific, concrete steps to successfully manage their businesses. It zeros in on the handful of critical factors that really shape and determine your business`s destiny - unlike other books that lump together every kind of business task, from buying office stationery to developing international sales

This book encourages you to take an objective look at why you want to start your own business and whether you have what it takes to succeed. It also offers a step-by-step guide that goes from identifying business opportunities all the way to finding ways to finance your new business

In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision

To compete in today`s competitive marketplace, customer focus is no longer simply nice to have—it`s a fundamental mandate. This book is a manager`s best friend, providing both a primer and a how-to guide to defining and implementing customer relationship management

How can you gain unbeatable competitive advantage? This book shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability