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Жанр:Общественно политическая литература (другое) (SPL)
Вид издания:книга(book)
Результат поиска:
1-10 из 360
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книга(book)
Бренд-менеджмент = Harvard Business Review [Текст] / ... – Москва : Альпина Бизнес Букс, 2007. - 181 с.– (Идеи, которые работают. . . – 978-5-9614-0644-3, 978-5-9614-0615-3, 1-57851-144-5 (в пер.) : 40 тг.
УДК:
339.138
Полочный шифр:
Л 2008/1780
Предметная рубрика
- Маркетинг
Аннотация
Авторы статей подробно исследуют основополагающие факторы существования бренда - его ценность, индивидуальность и наличие прочной базы лояльных потребителей
Ключевые слова
бренд, менеджмент, бренд-менеджмент, создание бренда, маркетинг
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книга(book)
ZALTMAN, GERALD
How Customers Think : Essential Insights into the Mind of the Market / Zaltman, Gerald ... – Boston , Massachusetts : Harvard Business School Press, 2003. - 323 p., notes , index; . . – [N. c.] – 978-1-57851-826-5 (в пер.), 1-57851-826-1 : 4972 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5722
Предметная рубрика
- Customers
Аннотация
In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision
Ключевые слова
consumer behavior, psychological aspects, marketing, creative thinking
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книга(book)
СТУРЛУСОН, СНОРРИ
Круг Земной / Стурлусон, Снорри ... – Москва : Наука, 1980. - 685, [2] c.+ 1 л. (карта) .– (Литературные памятники. / редкол.: М. П. Алексеев [и др.] . – Библиогр. в примеч. - Указ. имен и геогр. названий: с. 661-685 . – 25 000 экз. – не указан (в пер.) : 51 тг.
УДК:
821.113.3-3"12"
Полочный шифр:
Л 2013/41471
Предметная рубрика
- Исландская художественная проза. 13 в.
Аннотация
"Круг Земной" - это сокровищница сведений о далеком прошлом северной Европы, о ее легендарных мифических временах, о бурной эпохе викингов, о богатых событиями первых веках существования скандинавских государств
Ключевые слова
исландская проза, художественная проза, легенды и мифы
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книга(book)
TIMM, PAUL R.
How to Hold Successful Meetings : 30 Action Tips for Managing Effective Meetings / Timm, Paul R. ... – Franklin Lakes, NJ : Career Press, 1997. - 93 p., index;– (30-Minute Solutions Series. . . – [N. c.] – 978-1-56414-325-9 : 1960 tg.
УДК:
005.32
Полочный шифр:
Л 2013/41306
Предметная рубрика
- Organizational behavior
Аннотация
The next meeting you hold can be enthusiastic, effective and even exhilarating, once you learn the necessary action tips covered in this book. The methods are simple to learn, easy to implement and reap amazing results. Gone are the days of long, boring meetings full of frustrated, restless employess
Ключевые слова
business meetings, action tips for managing, managing a business
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книга(book)
COLLIER, BILL
How to Succeed as a Small Business Owner... and Still Have a Life! / Collier, Bill . – 1st ed. - 4th printing .. – USA : Porchester Press, 2006. - 157 p., appendix;– (Collier Business Advisors. . . – [N. c.] – 978-0-9777785-0-8 : 2708-47 tg.
УДК:
658
Полочный шифр:
Л 2013/41309
Предметная рубрика
- Organization of production. Management. Economy of Business
Аннотация
This book helps to learn how to put your business on "auto-pilot" ; to use your business as a tool to enhance your personal life ; to set ambitious personal and business goals - and achieve them ; to develop a real, working business plan
Ключевые слова
business planning, business guide, management
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книга(book)
BROUNSTEIN, MARTY
Handling the Difficult Employee : Solving Performance Problems / Brounstein, Marty ... – USA : Axzo Press, 1993. - 76 p., il.;– (Crisp Fifty-Minute Series. . . – [N. c.] – 978-1-56052-179-2, 1-56052-179-1 : 2105 tg.
УДК:
005.958
Полочный шифр:
Р 2013/5732
Предметная рубрика
- Problems with staff
Аннотация
This book covers everything from the first written warning through the intervention conference to termination. This book will help to define both the problem and the expected performance standard, then lead through a step-by-step improvement plan to resolve the situation in a positive and supportive manner
Ключевые слова
management, problems with staff, difficult employee, work ethic, personal development, coaching
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книга(book)
DOYLE, MICHAEL
How to Make Meetings Work! : the new interaction method / Doyle, Michael Straus, David . – Berkley trade paperback edition .. – New York : Berkkey Books, 1993. - 301 p., appendix;– (Berkkey. . – Bibliogr.: p. 297 - 298 . – [N. c.] – 978-0-425-13870-0 : 2037 tg.
УДК:
005.745
Полочный шифр:
Л 2013/41782
Предметная рубрика
- Meetings. Congresses. Symposia. Conferences
Аннотация
Tested on more than 10,000 participants, the Interaction Method of conducting meetings is proven to increase productivity by up to 15 percent. Demonstrating how time and people can be better used in meetings, this thorough manual is indispensable for any organization--from large corporations to the PTA
Ключевые слова
interaction method, solving problems, meetings importance
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книга(book)
FOX, JEFFREY J.
How to Make Big Money in Your Own Small Business : Unexpected Rules Every Small Business Owner Needs to Know / Fox, Jeffrey J. . – 1st ed. .. – New York : Hyperion, 2004. - 150 p.– (Hyperion. . . – [N. c.] – 0-7868-6825-2 (в пер.) : 2046 tg.
УДК:
658
Полочный шифр:
Л 2013/41768
Предметная рубрика
- Organization of production. Management. Economic of enterprises
Аннотация
In this book author uses his own experience as an extremely successful entrepreneur to lead the reader to the sources of reliable and lasting income. There is advice here for everyone
Ключевые слова
small business, new business enterprises, management
1/1 Свободно
книга(book)
MITCHELL, JACK
Hug Your Customers : The Proven way to personalize sales and achieve astounding results / Mitchell, Jack . – 1st ed. .. – New York : Hyperion, 2003. - 284 p., appendix;– (Hyperion. . . – [N. c.] – 978-1-4013-0034-0 (в пер.) : 2715 tg.
УДК:
658.818
Полочный шифр:
Л 2013/41767
Предметная рубрика
- Customer service (consumers)
Аннотация
Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. A time when customer service has become the difference between success and failure
Ключевые слова
business philosophy, customer relationship, business contacts, customer service
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книга(book)
HANIF RAZA M.
Heavens of Hindukush / Hanif Raza M. ... – Islamabad : Colorpix, 1998. - 173 p., il.; . – Bibliogr. : p. 173 . – [N. c.] – 969-8010-13-0 (в пер.) : 30 tg.
УДК:
911.52(235.212)(549.1)(084)
Полочный шифр:
Л 2013/41807
Предметная рубрика
- Photo album of Hindukush, Pakistan
Аннотация
This volume contains authentic information about some of the major valleys which look like Heaven when seen from the air but on ground the situation varies from valley to valley and village to village. This volume has been published to meet the growing demand for information about the most beautiful region of Pakistan which is unique in many ways
Ключевые слова
Hindukush mauntains, Pakistani sites, photograph album
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БРЕНД-МЕНЕДЖМЕНТ (2007)
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COLLIER, BILL
HOW TO SUCCEED AS A SMALL BUSINESS OWNER... AND STILL HAVE A LIFE! (2006)
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книга(book)
1/1 Свободно
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FOX, JEFFREY J.
HOW TO MAKE BIG MONEY IN YOUR OWN SMALL BUSINESS (2004)
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