Электронный каталог
Язык издания:Английский
Результат поиска:
31-40 из 13856
книга(book)
MILLER, BRIAN COLE
Quick Team-Buiding Activities for Busy Managers : 50 Exercises That Get Results in Just 15 Minutes / Miller, Brian Cole ... – New York [etc.] : AMACOM, 2004. - 171 p., index; . . – [N. c.] – 978-0-8144-7201-9, 0-8144-7201-X : 2708 tg.
УДК:
005.7
Полочный шифр:
Л 2013/41230
Предметная рубрика
- Organizational management
Аннотация
This book presents 50 fun, practical exercises to choose from, and you don`t need any special facilities, expensive products, or previous training experience to get great results-in minutes!
Ключевые слова
teams in the workplace, group relations training, communication in organizations
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DAY, LOUIS ALVIN
Ethics in Media Communications / Day, Louis Alvin . – 5th Edition .. – Australia [etc.] : Wadsworth Cengage Learning, 2006. - 480 p., appendixes , index;– (The Wadsworth series in mass communication and journalism, Free Teach Resource Inside. . – Bibliogr. : p. 463-465 . – [N. c.] – 978-0-534-63714-9, 0-534-63714-0 : 17452 tg.
УДК:
17:070
Полочный шифр:
Р 2013/5718
Предметная рубрика
- Ethics of journalism
Аннотация
This book is one small contribution to this pursuit of ethical knowledge. It offers a systematic approach to moral reasoning by combining ethical theory with the practice of ethics by media professionals
Ключевые слова
ethics, society, media communications, media ethics
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книга(book)
ZALTMAN, GERALD
How Customers Think : Essential Insights into the Mind of the Market / Zaltman, Gerald ... – Boston , Massachusetts : Harvard Business School Press, 2003. - 323 p., notes , index; . . – [N. c.] – 978-1-57851-826-5 (в пер.), 1-57851-826-1 : 4972 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5722
Предметная рубрика
- Customers
Аннотация
In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision
Ключевые слова
consumer behavior, psychological aspects, marketing, creative thinking
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книга(book)
DYCHÉ, JILL
The CRM Handbook : A Business Guide to Customer Relationship Management / Dyché, Jill ... – Boston [etc.] : Addison-Wesley, 2002. - 307 p., il. , index , glossary;– (Addison-Wesley Information Technology Series. . – Bibiliogr.: p. 281-286 p. . – [N. c.] – 978-0-201-73062-3, 0-201-73062-6 : 10561 tg.
УДК:
658.8
Полочный шифр:
Р 2013/5729
Предметная рубрика
- Marketing sales
Аннотация
To compete in today`s competitive marketplace, customer focus is no longer simply nice to have—it`s a fundamental mandate. This book is a manager`s best friend, providing both a primer and a how-to guide to defining and implementing customer relationship management
Ключевые слова
business guide, management, customer relations, customer relationship management, marketing, sales
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книга(book)
FREEMAN, DAVID E.
Essential Linguistics : What You Need to Know to Teach Reading, ESL, Spelling, Phonics, and Grammar / Freeman, David E. Freeman, Yvonne S. ... – Portsmouth, NH : Heinemann, 2004. - 263 p., index;– (Heinemann. . – Bibliogr. : p. 253-258 . – [N. c.] – 0-325-00274-6 : 5658 tg.
УДК:
811.111
Полочный шифр:
Р 2013/5717
Предметная рубрика
- English language
Аннотация
In this unique linguistics course-in-a-book, authors explain essential linguistic concepts in a thorough, but manageable manner and show the connections between linguistic theory and classroom practice
Ключевые слова
language acquisition, english language - grammar, study english language
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книга(book)
SMITH, SHAUN
Managing the Customer Experience : Turning customers into advocates / Smith, Shaun Wheeler, Joe ... – London [etc.] : Prentice Hall, 2002. - 254 p., appendix , index;– (Prentice Hall Financial Times. . – Bibliogr. at the end of chapters . – [N. c.] – 978-0-273-66195-5, 0-273-66195-7 : 6110 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5723
Предметная рубрика
- Customers
Аннотация
How can you gain unbeatable competitive advantage? This book shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability
Ключевые слова
business, customer experience, leadership
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книга(book)
NEFF, THOMAS J.
Lessons from the Top : The 50 Most Successful Business Leaders in America - and What You Can Learn from Them / Neff, Thomas J. Citrin, James M., with Paul B. Brown . – 1st ed. .. – New York [etc.] : Currency Doubleday, 2001. - 432 p., appendices , index; . . – [N. c.] – 978-0-385-49344-4 : 3123 tg.
УДК:
658(091)(092)(73)
Полочный шифр:
Р 2013/5724
Предметная рубрика
- History of the USA business. Biographies
Аннотация
Authors provide the answers to these vital questions in Lessons from the Top. Using the most exacting standards imaginable, and employing the research expertise of the Gallup Organization and the analytical tools of investment advisers, they selected the fifty best executives in business today and interviewed them about their long-term strategies, career milestones, key accomplishments, and guiding beliefs. The result is an unparalleled course in what it takes to create a successful, well-organized company in any industry
Ключевые слова
leadership, executive ability, success in business, management
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книга(book)
Entrepreneurship : The Engine of Growth ; edited by Mark P. Rice, Timothy G. Habbershon- Westport ; London : Praeger , 2007. – Praeger Perspectives.– [N. c.] . – 0-275-98989-5 (в пер.) V. 3 . Place– 332 p., index , notes . : 15089 tg.
УДК:
005.7
Полочный шифр:
Р 2013/5721
Предметная рубрика
- Organizational management
Аннотация
Authors have compiled this book focusing on entrepreneurship from three different perspectives: people, process, and place. This volume examines place. Here place refers to a wide and diverse range of contextual factors that influence the entrepreneur and the entrepreneurial process
Ключевые слова
entrepreneurship, franchising, venture, business guide
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книга(book)
Entrepreneurship : The Engine of Growth ; edited by Andrew Zacharakis, Stephen Spinelli Jr.- Westport ; London : Praeger , 2007. – Praeger Perspectives.– [N. c.] . – 0-275-98988-7 (в пер.) V. 2 . Process– 216 p., index , notes . : 15089 tg.
УДК:
005.7
Полочный шифр:
Р 2013/5720
Предметная рубрика
- Organizational management
Аннотация
Authors have compiled this book focusing on entrepreneurship from three different perspectives: people, process, and place. This volume examines the entrepreneurial process. The book proceeds through the life cycle of a new venture start-up. Chapter authors tackle several key steps in the process, ranging from idea, to opportunity, team building, resource acquisition, managing growth, and entering global markets
Ключевые слова
entrepreneurship, idea generation in business, business guide, management, entrepreneurial process
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книга(book)
CONNOR, DICK
Getting New Clients / Connor, Dick Davidson, Jeff . – 2nd ed. .. – New York [etc.] : John Wiley & Sons, 1993. - 281 p., glossary, index , resource guide; . . – [N. c.] – 0-471-55528-2 (в пер.) : 5153 tg.
УДК:
658.8
Полочный шифр:
Р 2013/5726
Предметная рубрика
- Marketing. Sale. Production realization
Аннотация
This book features a new, user-friendly approach. It shows you how to get your foot in the door and build your business from your own "comfort zone" - that area of your personal and professional behavior which you perform most confidently in. It gives you the tools to prepare and mail a response-getting contact package. Plus, it shares the most effective techniques that can secure an appointment with the person who makes the final decision
Ключевые слова
professions, marketing, business, client-centered marketing system
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MILLER, BRIAN COLE
QUICK TEAM-BUIDING ACTIVITIES FOR BUSY MANAGERS (2004)
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ENTREPRENEURSHIP (2007)
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ENTREPRENEURSHIP (2007)
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