This book will help identify and solve ethical dilemmas, understand why people behave the way they do, and help design a culture that will promote ethical behavior in organization

The aims of this book are to examine the key aspects of marketing with the emphasis squarely on small business, and to demonstrate how a marketing approach can be used to improve the perfomance and subsequent profitability of your business

How can you gain unbeatable competitive advantage? This book shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability

This book was written for everyone, from the business owner to the front-line supervisor to the customer contact employee. It will help you to define your role in assuring total customer satisfaction, how to use quality improvement measurement tools, and how to conduct necessary research and analysis

This book shows how to define your company`s mission, goals, and potential audience in ways that are flexible, creative, and true to your organization`s core values. It offers ten practices to engage customers using innovative marketing techniques - from discovering how customers make decisions to building commited communities of customers

Montignac Recipes and Menus is the essential companion volume to Eat Yourself Slim and Dine Out and Lose Weight, both of which are best-sellers in Montignac`s native France and in many other countries. Those who have already taken the MONTIGNAC METHOD to heart will enjoy getting into kitchen with this book, building on their understanding of the Method and creating gourmet meals with a French flavour. Those who have not yet adopted Montignac principles may be surprised to find that a book of recipes stressing the traditional values of French regional cooking, bien-vivre and pleasures of the table, can at the same time claim to be in the interests of our weight and health

Managing Quality Customer Service is based on the idea that there is a unique "customer service perspective" for every organization. It asks you to look at your organization and the services you provide and to put your team`s efforts at the vital points of contact with your customer. This book leads you through five stages of the customer service management cycle with a problem-solving approach at its core

This handbook is intended to supply both the practising engineer and the student with a reference book which is authoritative in character and which covers the field of mechanical engineering in a comprehensive manner

Museums of the World gives detailed information on 53,457 museums and museum associations in 201 countries

This book remains the only available text to cover both the electical and the mechanical aspects of the technology