Электронный каталог
Тематика:Прикладные науки. Медицина. Технология
Язык издания:Английский
Каталог:Книги
Результат поиска:
71-80 из 330
книга(book)
SOLOMON, ROBERT
The Art of Client Service / Solomon, Robert . – revised and updated edition .. – New York : Kaplan Publishing, 2008. - 180 p., index; . . – [N. c.] – 978-1-4277-9671-4 (в пер.) : 40 tg.
УДК:
658.8:159.9
Полочный шифр:
Л 2013/40153
Предметная рубрика
- Psychology of Selling
Аннотация
This book describes 58 things every advertiser or marketer should know. Now fully updated and revised, The Art of Client Service is geared to the entire account team, from copy writer, art director, and planner to researcher, media executive, and support staff - anyone who works with clients
Ключевые слова
client service, marketing, psychology of selling, selling, advertising
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книга(book)
RINARD, JUDITH E.
Book of Flight / Rinard, Judith E. . – 2nd ed., rev. and updated .. – Buffalo, NY : Firefly Books, 2007. - 128 p., il., index; . . – [N. c.] – 978-1-55407-292-7, 1-55407-292-1, 978-1-55407-275-0 (pbk.), 1-55407-275-1 (pbk.) : 30 tg.
УДК:
629.7(091)(73)
Полочный шифр:
У 2013/7837
Предметная рубрика
- History of Aviation and Space of the USA
Аннотация
The book traces the remarkable story of the pioneers, inventors, and pilots who turned that dream into a reality. This book takes reader on an exciting journey through time
Ключевые слова
history of flights, aviation in USA, space museum in USA, space Station, astronautics
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книга(book)
LEVINSON, JAY CONRAD
Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business / Levinson, Jay Conrad Levinson, Jeannie, Levinson, Amy . – 4th rev. ed. .. – Boston ; New York : Houghton Mifflin Company, 2007. - 368 p., index; . – Bibliogr.: 343 - 356 . – [N. c.] – 978-0-618-78591-9, 0-618-78591-4 : 2256 tg.
УДК:
658.8
Полочный шифр:
Л 2013/40888
Предметная рубрика
- Marketing
Аннотация
In this book based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it and offers a new arsenal of weaponry for small-business success
Ключевые слова
marketing, small business, managemant, advertising
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книга(book)
LINDSTROM, MARTIN
Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound / Lindstrom, Martin ... – New York [etc.] : Free Press, 2005. - 237, [2] p., index; . – Bibliogr. : p. 215-218 . – [N. c.] – 978-0-7432-6784-7 (в пер.), 0-7432-6784-2 : 3259 tg.
УДК:
659.126
Полочный шифр:
Р 2013/5601
Предметная рубрика
- Trademarks. Logos. Colors. Firms
Аннотация
The book explains Martin Lindstrom"s innovative six-step program for bringing brand building into the twenty-first century. Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound
Ключевые слова
brand name products, business names, advertising - Brand name products, advertising - Psychological aspects
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книга(book)
STILLWAGGON, EILEEN
AIDS and the Ecology of Poverty / Stillwaggon, Eileen ... – Oxford ; New York : Oxford University Press, 2006. - 260 p., index; . – Bibliogr. : p. 231-252 . – [N. c.] – 978-0-19-516927-0 (в пер.) : 5432 tg.
УДК:
616.98:578.828HIV
Полочный шифр:
Р 2013/5604
Предметная рубрика
- AIDS
Аннотация
This book delivers a telling critique of the behavioral explanation of epidemic AIDS and the stereotypes that lie beneath it. It also shows how the methodologies applied in recent epidemiology and health economics are based on a one-risk-fits-all model that ignores the greater vulnerability of poor people and gives rise to narrow, shortsighted, and dead-end policies
Ключевые слова
health problems, epidemiology, poverty, poor-diseases
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книга(book)
WILSON, PAUL A.
Combating AIDS in the developing world : UN Millennium Project ; Task Force on HIV/AIDS, Malaria, TB, and Access to Essential Medicines / Wilson, Paul A. ... – London ; Sterling, Va : EARTHSCAN, 2005. - 176 p., il., notes;– (Millennium Project. : task force HIV/AIDS . – Bibliogr. : p. 152-176 . – [N. c.] – 1-84407-225-8 paperback : 8291 tg.
УДК:
616.98:578.828HIV
Полочный шифр:
Р 2013/5600
Предметная рубрика
- AIDS
Аннотация
The book presents strategies of Millennium Development Goals. UN Millennium Project has identified practical strategies to eradicate poverty by scaling up investments in infrastructure and human capital while promoting gender equality and environmental sustainability, combat AIDS
Ключевые слова
global catastrophe, health system, poverty reduction strategy
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книга(book)
PEPPERS, DON
The One to One Manager : Real-World Lessons in Customer Relationship Management / Peppers, Don Rogers, Martha . – 1st Currency Paperback Edition .. – New York [etc.] : Currency Doubleday, 2002. - 268, [1] p., notes, index; . . – [N. c.] – 0-385-50229-X : 2167 tg.
УДК:
658.818:005
Полочный шифр:
Л 2013/40878
Предметная рубрика
- Management of customer service (consumers)
Аннотация
This Book examines the actual management issues involved in implementing CRM initiatives, relying exclusively on more than two dozen case histories from around the world. Readers will be introduced to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer - based business strategies
Ключевые слова
customer relations, consumers' preferences, relationship marketing
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книга(book)
Business Leaders & Success : 55 Top Business Leaders & How They Achived Greatness / . – 1st ed. .. – New York [etc.] : McGraw Hill, 2004. - 239 p., index; . . – [N. c.] – 0-07-142680-9, 978-0-07-142680-0 : 1954 tg.
УДК:
658(73)(092)
Полочный шифр:
Л 2013/40891
Предметная рубрика
- The production organization in the USA. Biographies
Аннотация
The book provides a revealing examination of 55 such stories and shows what it really takes to succeed in business and answers questions and more as it examines how 55 innovators reached the pinnacle of success in the competitive business arena
Ключевые слова
success in business, businessmen, executives
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книга(book)
SEWELL, CARL
Customers for Life : How to Turn That Onetime Buyer into a Lifetime Customer / Sewell, Carl Brown, Paul B. . – 1st ed. .. – New York : Crown Business, 2002. - 210, [1] p. . . – [N. c.] – 978-0-385-50445-4 : 2037 tg.
УДК:
658.8
Полочный шифр:
Л 2013/40896
Предметная рубрика
- Marketing. Sale
Аннотация
Carl Sewell's book is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around 10 commandments to customer service
Ключевые слова
customer service, automobile industry, automobile dealers
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LOVELESS, LESLIE
A Bountiful Harvest : The Midwestern Farm Photographs of Pete Wettach, 1925-1965 / Loveless, Leslie ... – Iowa city : University of Iowa Press, 2002. - 137 p., il., notes, index;– (A Bur Oak Book. . – Bibliographical Essay : p. 133-134 . – [N. c.] – 0-87745-813-8 (в пер.) : 5432 tg.
УДК:
631(091)(73)
Полочный шифр:
У 2013/8027
Предметная рубрика
- History of agriculture of the USA
Аннотация
This book is as much a tribute to the people living today who have so much to share about a time and a way of life, as it is to the man who helped record it in so much detail
Ключевые слова
photography of farms-Iowa, agricultural photography - Iowa - history, social life of Iowa, customs
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STILLWAGGON, EILEEN
AIDS AND THE ECOLOGY OF POVERTY (2006)
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WILSON, PAUL A.
COMBATING AIDS IN THE DEVELOPING WORLD (2005)
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BUSINESS LEADERS & SUCCESS (2004)
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