Электронный каталог
Жанр:Общественно политическая литература (другое) (SPL)
Тематика:Прикладные науки. Медицина. Технология
Язык издания:Английский
Каталог:Книги
Результат поиска:
61-70 из 172
книга(book)
LINDSTROM, MARTIN
Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound / Lindstrom, Martin ... – New York [etc.] : Free Press, 2005. - 237, [2] p., index; . – Bibliogr. : p. 215-218 . – [N. c.] – 978-0-7432-6784-7 (в пер.), 0-7432-6784-2 : 3259 tg.
УДК:
659.126
Полочный шифр:
Р 2013/5601
Предметная рубрика
- Trademarks. Logos. Colors. Firms
Аннотация
The book explains Martin Lindstrom"s innovative six-step program for bringing brand building into the twenty-first century. Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound
Ключевые слова
brand name products, business names, advertising - Brand name products, advertising - Psychological aspects
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книга(book)
STILLWAGGON, EILEEN
AIDS and the Ecology of Poverty / Stillwaggon, Eileen ... – Oxford ; New York : Oxford University Press, 2006. - 260 p., index; . – Bibliogr. : p. 231-252 . – [N. c.] – 978-0-19-516927-0 (в пер.) : 5432 tg.
УДК:
616.98:578.828HIV
Полочный шифр:
Р 2013/5604
Предметная рубрика
- AIDS
Аннотация
This book delivers a telling critique of the behavioral explanation of epidemic AIDS and the stereotypes that lie beneath it. It also shows how the methodologies applied in recent epidemiology and health economics are based on a one-risk-fits-all model that ignores the greater vulnerability of poor people and gives rise to narrow, shortsighted, and dead-end policies
Ключевые слова
health problems, epidemiology, poverty, poor-diseases
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книга(book)
PEPPERS, DON
The One to One Manager : Real-World Lessons in Customer Relationship Management / Peppers, Don Rogers, Martha . – 1st Currency Paperback Edition .. – New York [etc.] : Currency Doubleday, 2002. - 268, [1] p., notes, index; . . – [N. c.] – 0-385-50229-X : 2167 tg.
УДК:
658.818:005
Полочный шифр:
Л 2013/40878
Предметная рубрика
- Management of customer service (consumers)
Аннотация
This Book examines the actual management issues involved in implementing CRM initiatives, relying exclusively on more than two dozen case histories from around the world. Readers will be introduced to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer - based business strategies
Ключевые слова
customer relations, consumers' preferences, relationship marketing
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книга(book)
Business Leaders & Success : 55 Top Business Leaders & How They Achived Greatness / . – 1st ed. .. – New York [etc.] : McGraw Hill, 2004. - 239 p., index; . . – [N. c.] – 0-07-142680-9, 978-0-07-142680-0 : 1954 tg.
УДК:
658(73)(092)
Полочный шифр:
Л 2013/40891
Предметная рубрика
- The production organization in the USA. Biographies
Аннотация
The book provides a revealing examination of 55 such stories and shows what it really takes to succeed in business and answers questions and more as it examines how 55 innovators reached the pinnacle of success in the competitive business arena
Ключевые слова
success in business, businessmen, executives
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книга(book)
SEWELL, CARL
Customers for Life : How to Turn That Onetime Buyer into a Lifetime Customer / Sewell, Carl Brown, Paul B. . – 1st ed. .. – New York : Crown Business, 2002. - 210, [1] p. . . – [N. c.] – 978-0-385-50445-4 : 2037 tg.
УДК:
658.8
Полочный шифр:
Л 2013/40896
Предметная рубрика
- Marketing. Sale
Аннотация
Carl Sewell's book is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business. The entire book revolves around 10 commandments to customer service
Ключевые слова
customer service, automobile industry, automobile dealers
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книга(book)
SCHWANTES, CARLOS ARNALDO
Going places : Transportation Redefines the Twentieth -Century West / Schwantes, Carlos Arnaldo ... – Bloomington ; Indianapolis : Indiana University Press, 2003. - 419 p., il., notes, index;– (Indiana, The American West in the Twentieth Century. / editors : Martin Ridge , Walter Nugent . – Bibliogr. : p. 397-409 . – [N. c.] – 0-253-34202-3 (в пер.) : 4519 tg. 15 tein
УДК:
656(091)(73)
Полочный шифр:
Р 2013/5643
Предметная рубрика
- History of Transports in the USA
Аннотация
Going Places looks at the three major ways in which transportation has shaped the great Western landscape. Author examines the various interconnections between railroad, highway, aviation, and waterwayshistory and between society modes of transportation
Ключевые слова
transportation-West, history of transportation, modes of transportation
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книга(book)
TIFFANY, PAUL
Business Plans for Dummies / Tiffany, Paul Peterson, Steven D. . – 2nd Edition .. – Noboken, NJ : Wiley Publishing, 2005. - 364 p., appendix, index; . . – [N. c.] – 978-0-7645-7652-2 : 2986 tg.
УДК:
658.5
Полочный шифр:
Р 2013/5616
Предметная рубрика
- Production planning
Аннотация
This book helps you create your business plan step by step. Along the way, you discover things about your business that you never realized-information that just may help you beat the competition
Ключевые слова
business planning, information, guide for planning
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книга(book)
LELAND, KAREN
Customer Service for Dummies [Text] / Leland, Karen Bailey, Keith . – 3rd Edition .. – Hoboken, NJ : Wiley Publishing, 2006. - 380 p., index; . . – [N. c.] – 978-0-471-76869-2, 0-471-76869-3 : 2654 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5618
Предметная рубрика
- Customers
Аннотация
This is a down-to-earth, step-by-step guide that takes the mysteryout of providing the best possible service to your customers. This book is filled with hot tips and techniques and lots of suggestions for giving your customers the kind of service that you would like to receive
Ключевые слова
customer service, technique of training, services
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книга(book)
EPSTEIN, LITA
Bookkeeping for Dummies / Epstein, Lita ... – Hoboken, NJ : John Wiley & Sons, 2006. - 359 p., il., index, appendix; . . – [N. c.] – 978-0-470-97732-3 (ebk), 978-0-470-67736-0 (ebk), 978-0-7645-9848-7 (pbk), 978-0-470-67738-4 (ebk), 978-0-470-67737-7 (ebk), 978-0-470-97921-1 (ebk), 978-0-470-97731-6 (ebk) : 2715 tg.
УДК:
657:004.9
Полочный шифр:
Р 2013/5617
Предметная рубрика
- Bookkeeping. Accounts department. Accounting on the computer
Аннотация
The author introduces you to the key aspects of bookkeeping and how to set up and use your financial books. He walks you through the basics of bookkeeping: starting with the processof setting up your company"s books and developing
Ключевые слова
basic bookkeeping, finance, business Cash, accounting policy
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EDWARDS, PAUL
Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy / Edwards, Paul Edwards, Sarah, Douglas, Laura Clampitt . – 2nd rev. ed. .. – New York : Jeremy P. Tarcher/Putnam, 1998. - 686, [8] p. il., index, il.;– (Tarcher Penguin. . – References at the end of Chapters . – [N. c.] – 0-87477-845-X : 2287 tg. 49 tein
УДК:
658
Полочный шифр:
Р 2013/5612
Предметная рубрика
- Production organization. Managements. Business economics
Аннотация
In this edition, revised and expanded for the new millennium, the authors present, step by step, proven techniques for making your product or service stand out as one in a million, not one of a million
Ключевые слова
home-based businesses, advertising, marketing
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STILLWAGGON, EILEEN
AIDS AND THE ECOLOGY OF POVERTY (2006)
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BUSINESS LEADERS & SUCCESS (2004)
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