Электронный каталог
Жанр:Общественно политическая литература (другое) (SPL)
Тематика:Прикладные науки. Медицина. Технология
Язык издания:Английский
Каталог:Книги
Результат поиска:
41-50 из 172
книга(book)
CONLEY, CHIP
Marketing that matters : 10 practices to profit your business and change the world / Conley, Chip Friedenwald-Fishman, Eric . – 1st ed. .. – San-Francisco : Berrett - Koehler Publishers, 2006. - 202 p., il., notes, index;– (The Social Venture Network Series. . . – [N. c.] – 1-57675-383-2, 978-1-57675-383-5 : 2558 tg.
УДК:
658.8
Полочный шифр:
Л 2013/41787
Предметная рубрика
- Marketing. Sale. Production realization
Аннотация
This book shows how to define your company`s mission, goals, and potential audience in ways that are flexible, creative, and true to your organization`s core values. It offers ten practices to engage customers using innovative marketing techniques - from discovering how customers make decisions to building commited communities of customers
Ключевые слова
social marketing, social responsibility of business, marketing techniques
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книга(book)
HAYNES, MARION E.
Stepping Up to Supervisor / Haynes, Marion E. . – rev. ed. .. – The United States of America : Axzo Press, 1991. - 178, [1] p., il. , appendix;– (Crisp Publications. . . – [N. c.] – 978-1-56052-112-9, 1-56052-112-0 : 2558 tg.
УДК:
658.3
Полочный шифр:
Л 2013/41766
Предметная рубрика
- People relations in business process
Аннотация
Like a mentor-on-call, this best-selling book brings a wealth of wisdom and information to the new supervisor. It's clearly organized into four logical parts that focus on the biggest concerns: understanding the basics of supervisory responsibilities, developing personal effectiveness, managing many personalities, and working with groups
Ключевые слова
supervision of employees, dealing with conflict, an effective supervisor
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книга(book)
TIMM, PAUL R.
50 Powerful Ways to Win New Customers : Fast, simple, inexpensive, profitable and proven ideas you can use starting today! / Timm, Paul R. . – 2nd ed. .. – Franklin Lakes, NJ : Career Press, 1997. - 124 p., index;– (Career Press. . . – [N. c.] – 978-1-56414-307-5 : 1960 tg.
УДК:
658.818
Полочный шифр:
Л 2013/41765
Предметная рубрика
- Customer services (consumers)
Аннотация
Paul Timm will teach readers how to become a "customer magnet." After reading this second edition, one will know how to establish a customer base, retain customers through satisfaction and appreciation, and win back lost customers. There are probably thousands of proven ways to win new customers, but Dr. Timm offers the best - a mix of classic, common sense tips, and ingenious advice
Ключевые слова
mall business, advertising, marketing, customer services
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книга(book)
HARPST, GARY
Six Disciplines for Excellence : Building Small Businesses That Learn, Lead and Last / Harpst, Gary ... – Austin, TX : Synergy Books, 2007. - 277 p., index , notes , appendix;– (Synergy Books. . . – [N. c.] – 978-1-933538-81-5, 1-933538-81-3 : 2256 tg.
УДК:
658
Полочный шифр:
Л 2013/41795
Предметная рубрика
- Organization of production. Management. Business economics
Аннотация
Six Disciplines for Excellence provides six fundamental business principles that are specifically designed to help small businesses move beyond momentary success to attain enduring excellence. This book is not for those who are looking for a quick fix. Six Disciplines for Excellence is a long-term fitness program, not a fad diet. You will find: Information on creating a unique mission statement. Ways to deal with internal and external factors (such as equipment failure or an unfavorable stock market) that affect your business. Helpful charts, checklists, hints, tips, and graphs
Ключевые слова
small business, management, organizational learning
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книга(book)
COVEY, STEPHEN M. R.
The Speed of Trust : The one thing that changes everything / Covey, Stephen M. R. with Merrill, Rebecca R. ... – New York [etc.] : Free Press, 2006. - 354 p., il., notes, index;– (FREE PRESS. . – Bibliogr. : p. 325-337 . – [N. c.] – 978-0-7432-9730-1 (в пер.), 0-7432-9730-X : 3258 tg.
УДК:
658.3
Полочный шифр:
Р 2013/5836
Предметная рубрика
- People relations at the enterprise
Аннотация
The Speed of Trust begins within each of us personally, continues into our relationships, expands into our organizations, extends into our marketplace relationships, and ultimately encompasses our global society at large. Covey presents a road map to establish trust on every level, build character and competence, enhance credibility, and create leadership that inspires confidence
Ключевые слова
professional relationships, power of trust, ethical behavior
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книга(book)
ROMM, JOSEPH J.
Cool Companies : How the Best Businesses Boost Profits and Productivity by Cutting Greenhouse Gas Emissions / Romm, Joseph J. ... – Washington, D. C. ; Covelo ; California : Island Press, 1999. - 277 p., appendix , index , notes;– (Island Press. . . – [N. c.] – 1-59726-116-5 : 6790 tg.
УДК:
658:504.7
Полочный шифр:
Р 2013/5842
Предметная рубрика
- Fight against global warming in business
Аннотация
This book provides you with the strategies you need to boost profits and productivity while reducing greenhouse gas emissions. Each chapter begins with a discussion of the key components of the strategies and at least one representative case study
Ключевые слова
industrial productivity, just-in-time systems, industrial efficiency
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RUST, ROLAND T.
Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy / Rust, Roland T. Zeithaml, Valarie A., Lemon, Katherine N. ... – New York [etc.] : The Free Press, 2000. - 292 p., il. , appendices , notes , index;– (FREE PRESS. . . – [N. c.] – 978-0-684-86466-2 (в пер.), 0-684-86466-5 : 6398 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5837
Предметная рубрика
- Marketing. Customers
Аннотация
The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors
Ключевые слова
customer service, customer relations, marketing, strategic planning
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книга(book)
PUGH, DAVID G.
Powerful Proposals : How to Give Your Business the Winning Edge / Pugh, David G. Bacon, Terry R. ... – New York [etc.] : AMACOM, 2005. - 254 p., il. , appendixes , index;– (AMACOM. . . – [N. c.] – 978-0-8144-7232-3 (в пер.), 0-8144-7232-X : 3765 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5875
Предметная рубрика
- Marketing. Customers
Аннотация
Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide
Ключевые слова
proposal writing in business, business writing, proposal management
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книга(book)
Entrepreneurship, Money and Coordination : Hayek's Theory of Cultural Evolution / ... – Cheltenham, UK. ; Northampton, MA : Edward Elgar, 2005. - 199 p., il. , notes , index;– (New horizons in institutional and evolutionary economics. / series editor Geoffrey M. Hodgson . – Bibliogr. : p. 182-189 ; at the end of the chapters . – [N. c.] – 1-84542-130-2 (в пер.) : 19616 tg.
УДК:
658
Полочный шифр:
Р 2013/5873
Предметная рубрика
- Management
Аннотация
This volume urges a reconsideration of Hayek's theory of evolution and aims to explore the relevance of Hayek's theory for its own sake and for evolutionary economics more generally
Ключевые слова
cultural evolution, entrepreneurship, money, evolutionary economics, institutional economics
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книга(book)
BEECH, WENDY
Black Enterprise Guide to Starting Your Own Business / Beech, Wendy ... – New York [etc.] : John Wiley & Sons, 1999. - 465 p., notes , index;– (Black Enterprise books, WILEY. . . – [N. c.] – 978-0-471-32454-6 : 3387 tg.
УДК:
658(035)
Полочный шифр:
Р 2013/5831
Предметная рубрика
- Business guide
Аннотация
Black Enterprise brings to you the Guide to Starting Your Own Business, the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business
Ключевые слова
new business enterprises, black business enterprises, market research
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TIMM, PAUL R.
50 POWERFUL WAYS TO WIN NEW CUSTOMERS (1997)
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ENTREPRENEURSHIP, MONEY AND COORDINATION (2005)
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BEECH, WENDY
BLACK ENTERPRISE GUIDE TO STARTING YOUR OWN BUSINESS (1999)
книга(book)
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