Электронный каталог
Страна издания:Соединенные Штаты
Тематика:Прикладные науки. Медицина. Технология
Вид издания:книга(book)
Каталог:Книги
Результат поиска:
11-20 из 169
книга(book)
ZALTMAN, GERALD
How Customers Think : Essential Insights into the Mind of the Market / Zaltman, Gerald ... – Boston , Massachusetts : Harvard Business School Press, 2003. - 323 p., notes , index; . . – [N. c.] – 978-1-57851-826-5 (в пер.), 1-57851-826-1 : 4972 tg.
УДК:
658.89
Полочный шифр:
Р 2013/5722
Предметная рубрика
- Customers
Аннотация
In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision
Ключевые слова
consumer behavior, psychological aspects, marketing, creative thinking
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книга(book)
DYCHÉ, JILL
The CRM Handbook : A Business Guide to Customer Relationship Management / Dyché, Jill ... – Boston [etc.] : Addison-Wesley, 2002. - 307 p., il. , index , glossary;– (Addison-Wesley Information Technology Series. . – Bibiliogr.: p. 281-286 p. . – [N. c.] – 978-0-201-73062-3, 0-201-73062-6 : 10561 tg.
УДК:
658.8
Полочный шифр:
Р 2013/5729
Предметная рубрика
- Marketing sales
Аннотация
To compete in today`s competitive marketplace, customer focus is no longer simply nice to have—it`s a fundamental mandate. This book is a manager`s best friend, providing both a primer and a how-to guide to defining and implementing customer relationship management
Ключевые слова
business guide, management, customer relations, customer relationship management, marketing, sales
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книга(book)
NEFF, THOMAS J.
Lessons from the Top : The 50 Most Successful Business Leaders in America - and What You Can Learn from Them / Neff, Thomas J. Citrin, James M., with Paul B. Brown . – 1st ed. .. – New York [etc.] : Currency Doubleday, 2001. - 432 p., appendices , index; . . – [N. c.] – 978-0-385-49344-4 : 3123 tg.
УДК:
658(091)(092)(73)
Полочный шифр:
Р 2013/5724
Предметная рубрика
- History of the USA business. Biographies
Аннотация
Authors provide the answers to these vital questions in Lessons from the Top. Using the most exacting standards imaginable, and employing the research expertise of the Gallup Organization and the analytical tools of investment advisers, they selected the fifty best executives in business today and interviewed them about their long-term strategies, career milestones, key accomplishments, and guiding beliefs. The result is an unparalleled course in what it takes to create a successful, well-organized company in any industry
Ключевые слова
leadership, executive ability, success in business, management
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книга(book)
CONNOR, DICK
Getting New Clients / Connor, Dick Davidson, Jeff . – 2nd ed. .. – New York [etc.] : John Wiley & Sons, 1993. - 281 p., glossary, index , resource guide; . . – [N. c.] – 0-471-55528-2 (в пер.) : 5153 tg.
УДК:
658.8
Полочный шифр:
Р 2013/5726
Предметная рубрика
- Marketing. Sale. Production realization
Аннотация
This book features a new, user-friendly approach. It shows you how to get your foot in the door and build your business from your own "comfort zone" - that area of your personal and professional behavior which you perform most confidently in. It gives you the tools to prepare and mail a response-getting contact package. Plus, it shares the most effective techniques that can secure an appointment with the person who makes the final decision
Ключевые слова
professions, marketing, business, client-centered marketing system
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книга(book)
ANDERSEN, ARTHUR
Small store survival : Success Strategies for Retailers / Andersen, Arthur ... – New York [etc.] : John Wiley & Sons, 1997. - 386 p., appendixes , index;– (National Retail Federation Series. . – Bibliogr. : p. 377-379 . – [N. c.] – 978-0-471-16468-5 (в пер.) : 9506 tg.
УДК:
658
Полочный шифр:
Р 2013/5727
Предметная рубрика
- Production organization. Management. Business economics
Аннотация
There are hundreds of sound ideas presented in this book that are specific to small-store retailers. Most were developed and implemented to varying degrees by the industry's most successful retailers, accumulated and analyzed by author and presented in its best practices knowledge base
Ключевые слова
stores, retail - management, marketing - management, small business - management, retail trade - management
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книга(book)
COLLIER, BILL
How to Succeed as a Small Business Owner... and Still Have a Life! / Collier, Bill . – 1st ed. - 4th printing .. – USA : Porchester Press, 2006. - 157 p., appendix;– (Collier Business Advisors. . . – [N. c.] – 978-0-9777785-0-8 : 2708-47 tg.
УДК:
658
Полочный шифр:
Л 2013/41309
Предметная рубрика
- Organization of production. Management. Economy of Business
Аннотация
This book helps to learn how to put your business on "auto-pilot" ; to use your business as a tool to enhance your personal life ; to set ambitious personal and business goals - and achieve them ; to develop a real, working business plan
Ключевые слова
business planning, business guide, management
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книга(book)
GERSON, RICHARD F.
Measuring Customer Satisfaction / Gerson, Richard F. ... – USA : Axzo Press, 1993. - 118 p., il.;– (Crisp Fifty-Minute Series. . . – [N. c.] – 978-1-56052-178-5, 1-56052-178-3 : 2105 tg.
УДК:
658.818
Полочный шифр:
Р 2013/5737
Предметная рубрика
- Customer service (consumers)
Аннотация
This book was written for everyone, from the business owner to the front-line supervisor to the customer contact employee. It will help you to define your role in assuring total customer satisfaction, how to use quality improvement measurement tools, and how to conduct necessary research and analysis
Ключевые слова
customer service, customer satisfaction, quality of customer service, developing customer service system
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книга(book)
CHAPMAN, ELWOOD N.
Sales Training Basics / Chapman, Elwood N. . – 3rd ed. .. – USA : Axzo Press, 1992. - 68 p., il.;– (A Crisp Fifty-Minute Series Book. . . – [N. c.] – 978-1-56052-119-8, 1-56052-119-8 : 2105 tg.
УДК:
658.8
Полочный шифр:
Р 2013/5744
Предметная рубрика
- Marketing. Sale
Аннотация
This book gives you that confidence by teaching you how to win the game of selling. In this book, you will learn ways to communicate with customers and co-workers, build a clientele by using honesty and humor, give and receive feedback, and make the most of every sales opportunity
Ключевые слова
selling, customer relations, sales opportunity
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книга(book)
PETERS, TOM
The Brand You 50 : or : Fifty ways to transform yourself from an "employee" into a brand that shouts distinction, commitment, and passion! / Peters, Tom . – 1st ed. , reinventing work .. – New York : Alfred A. Knopf, 2011. - 205 p.– (Knopf. . – Bibliogr.: p. 202 - 203 . – [N. c.] – 978-0-375-40772-7 (в пер.) : 2167 tg.
УДК:
658
Полочный шифр:
Г 2013/5056
Предметная рубрика
- Organization of production. Management. Economic of enterprises
Аннотация
This book lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering WOW results every time. Here the author shows you how to create a unique, fabulous, high-performance Brand You
Ключевые слова
personal development, achieve success, principles of success, career development, success in business
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BROCK, SUSAN L.
Writing Business Proposals and Reports : Key Strategies for Success / Brock, Susan L. . – rev. ed. .. – USA : Axzo Press, 1992. - 85 p., il.;– (A Crisp Fifty-Minute Series Book. . . – [N. c.] – 978-1-56052-122-8, 1-56052-122-8 : 2105 tg.
УДК:
658.51
Полочный шифр:
Р 2013/5749
Предметная рубрика
- Production organization. Production planning
Аннотация
In this book you will learn that report and proposal writing is a process, not a single event. You will find out how to organize, develop, and edit your material
Ключевые слова
business proposals, business reports, business writing
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COLLIER, BILL
HOW TO SUCCEED AS A SMALL BUSINESS OWNER... AND STILL HAVE A LIFE! (2006)
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BROCK, SUSAN L.
WRITING BUSINESS PROPOSALS AND REPORTS (1992)
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