This is the story of two great sports. One is "America's game," while the other is "the world's game." Baseball and soccer are both beloved cultural institutions. What draws fans to one game is often a mystery to fans of the other. Despite superficial differences, however, the business and culture of these sports share more in common than meets the eye. This is the first in-depth, cross-cultural comparison of these two great pastimes and the megabusinesses that they have become. The authors illustrate how the different traditions of each sport have generated different possibilities for their commercial organization and exploitation

Кийим-кечаклар узбек халқи тарихи билан узвий булиб, у моддий-маданий ёдгорликлар ичида халқларнинг миллий узига хослигини акс эттириб, этник белгилари билан ажралиб туради