Your Personal Guide to Marketing A Nonprofit Organization [Text] / Topor, Robert S. ... – USA : Council for Advancement and Support of Education, 1988. - 153 p., tabl.; . . – 0-89964-254-3 : 850 tg.
This book on marketing offers the author`s expertise and experience to marketers in the non-profit sector - those who work for zoos, museums, hospitals, churches and synagogues, etc