Авторы статей подробно исследуют основополагающие факторы существования бренда - его ценность, индивидуальность и наличие прочной базы лояльных потребителей

In this mind-opening book, author argues that 95 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market," that dynamic interplay between the consumers' and the marketers' thoughts that determines the outcome of every buying decision

"Круг Земной" - это сокровищница сведений о далеком прошлом северной Европы, о ее легендарных мифических временах, о бурной эпохе викингов, о богатых событиями первых веках существования скандинавских государств

The next meeting you hold can be enthusiastic, effective and even exhilarating, once you learn the necessary action tips covered in this book. The methods are simple to learn, easy to implement and reap amazing results. Gone are the days of long, boring meetings full of frustrated, restless employess

This book helps to learn how to put your business on "auto-pilot" ; to use your business as a tool to enhance your personal life ; to set ambitious personal and business goals - and achieve them ; to develop a real, working business plan

This book covers everything from the first written warning through the intervention conference to termination. This book will help to define both the problem and the expected performance standard, then lead through a step-by-step improvement plan to resolve the situation in a positive and supportive manner

Tested on more than 10,000 participants, the Interaction Method of conducting meetings is proven to increase productivity by up to 15 percent. Demonstrating how time and people can be better used in meetings, this thorough manual is indispensable for any organization--from large corporations to the PTA

In this book author uses his own experience as an extremely successful entrepreneur to lead the reader to the sources of reliable and lasting income. There is advice here for everyone

Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. A time when customer service has become the difference between success and failure

This volume contains authentic information about some of the major valleys which look like Heaven when seen from the air but on ground the situation varies from valley to valley and village to village. This volume has been published to meet the growing demand for information about the most beautiful region of Pakistan which is unique in many ways