This book will show you what influence is and what it is not. Often it is confused with power or manipulation but here it is defined as the ability to affect others - seen only in its effect - without exertion of force or formal authority

Starting Your New Business is not like most books. It has a unique "self-paced" format that encourages a reader to become personally involved. Designed to be "read with a pencil," there are an abundance of exercises, activities, and assessments and cases that invite participation. The objective of this book is to help a reader think through all of the critical issues before charging ahead to set up a new business. It contains several hundred questions that, if answered honestly, will assist with a decision of whether or not to start a business

Managing Quality Customer Service is based on the idea that there is a unique "customer service perspective" for every organization. It asks you to look at your organization and the services you provide and to put your team`s efforts at the vital points of contact with your customer. This book leads you through five stages of the customer service management cycle with a problem-solving approach at its core

Entrepreneurship relates actual experiences while combining concepts and cases to present the latest theories. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text

This book describes 58 things every advertiser or marketer should know. Now fully updated and revised, The Art of Client Service is geared to the entire account team, from copy writer, art director, and planner to researcher, media executive, and support staff - anyone who works with clients

In this book based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it and offers a new arsenal of weaponry for small-business success

The book explains Martin Lindstrom"s innovative six-step program for bringing brand building into the twenty-first century. Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound

This book delivers a telling critique of the behavioral explanation of epidemic AIDS and the stereotypes that lie beneath it. It also shows how the methodologies applied in recent epidemiology and health economics are based on a one-risk-fits-all model that ignores the greater vulnerability of poor people and gives rise to narrow, shortsighted, and dead-end policies

This Book examines the actual management issues involved in implementing CRM initiatives, relying exclusively on more than two dozen case histories from around the world. Readers will be introduced to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer - based business strategies

The book provides a revealing examination of 55 such stories and shows what it really takes to succeed in business and answers questions and more as it examines how 55 innovators reached the pinnacle of success in the competitive business arena