The book digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment

This volume collects three sea-going travel narratives by Richard Henry Dana, Jr., that span 25 years of maritime history, from the age of sail to the age of steam. Two Years Before the Mast (1840) is the classic account of his voyages around Cape Horn and time ashore in California in the decade before the Gold Rush. Written with an unprecedented realism that challenged the romanticism of previous maritime literature, Dana's narrative vividly portrays the daily routines and hardships of life at sea, the capriciousness and brutality of merchant ship captains and officers, and the beauty and danger of the southern oceans in winter

Here is the comprehensive selection of Audubon's writings ever published, along with a spectacular portfolio of his drawings. Selections from his "1826 Journal" follow Audubon to Europe, where after years of relative obscurity and financial distress his abilities were finally recognized

This book describes a group tour of "Europe and the Holy Land" Samuel Clemens experienced and reported about 100 years ago. He describes, in a way that only Mark Twain can, the people he meets and the places they go from the point of view from the American West. One memorable example of his American perspective is a comparison of Italian mountains, lakes and rivers with his beloved Rockies, Tahoe, and Mississippi. He also paints humorous portraits of the tour guides and his fellow travelers

During his wide travels John Dos Passos witnessed and wrote about many of the tumultuous events of the early 20th century. This volume collects the vibrant and insightful travel books and essays. Rosinante to the Road Again collects essays on Spanish life, literature, and art. Orient Express describes a journey in 1921 through Turkey, the Soviet Caucasus, Persia, and Iraq

Here is the first collection ever published of this great American naturalist: the classic Travels, descriptions of southeastern Indian cultures, and much more - including Bartram's beautiful drawings, many rare and reproduced in full color, which like his writings convey the wonder of seeing a new world for the first time

In these three influential works, Washington Irving helped shape American conceptions of the western frontier. A Tour on the Prairies is Irving"s account of his month-long journey through what is now eastern Oklahoma. His descriptions of wild landscapes, rugged inhabitants, and dramatic chases and hunts display an eye for romantic sublimity and keen appreciation of the frontiersman"s "secret of personal freedom"

The major theoretical and pedagogical approaches to genre and related issues of social construction are presented in a single volume, providing an overview of the state of the art for practitioners in applied linguistics, ESL/EFL pedagogies, rhetoric, and composition studies around the world. Unlike volumes that present one theoretical stance, this book attempts to give equal time to all theoretical and pedagogical camps

This volume presents a range of views about language, learning, and teaching in English for Specific purposes (ESP). Its purpose is to go beyond individual cases and practices to examine the approaches and ideas on which they are based. The aim is for readers to adopt an analytical stance toward the field, to identify current perspectives in ESP and the ideas driving them

This book is a very welcome addition to the literature on teaching English for academic purposes. It covers a wide range of topics, both comprehensively and thoroughly. This book is certain to become key reading for students, teachers and researchers with an interest in the teaching of English for academic purposes